Voting is not merely a part of the contestant selection process – it plays a crucial role in enhancing audience engagement, ensuring transparency and fairness, and promoting the overall development of the pageant.
With the increasing number of beauty contests held each year, debates have arisen regarding the quality of contestants, fairness of results, and authenticity of selection rounds. To address these challenges, audience voting activities have been introduced in various forms. In this article, we explore the role of voting and how it impacts beauty pageants.
Enhancing Brand Recognition
By participating in voting activities, audiences increase their awareness of the pageant and individual contestants, as they engage directly throughout the event. With platforms like Eventista, voting websites are designed in alignment with the program’s branding, creating consistency and a unique identity. This strengthens audience recognition and awareness of the pageant. Upon visiting the contest’s website, audiences can immediately identify and connect with the event’s imagery and message through its distinctive design.
Homepage UI of the official Miss Cosmo 2023 website, designed by the Eventista team
Digitizing Every Touchpoint to Boost Interaction Between the Audience, Contestants, and the Competition
Eventista not only provides a voting platform but also offers technology to digitize every interaction point between the audience, contestants, and the competition. Artificial Intelligence (AI) and chatbots are deployed to engage with audiences, collect feedback, and provide contestant information, facilitating audience participation. This enhances the smoothness and credibility of the competition while elevating the overall audience experience.
Throughout the voting process, engaging game mechanics are embedded directly into the platform, such as: unlocking “Secret Weapons” for contestants to gain momentum, community projects to earn audience points, and point-collection games for fans with rewards. These features create excitement and encourage active participation from a wide audience.
Creating Interactive Content and Social Media Engagement
Interactive content and social-driven campaigns make the competition more approachable and relatable. By sharing, commenting, and discussing the contest on social platforms, audiences feel connected to the event while actively participating in decision-making processes. Voting is not merely a step in determining winners; it provides the public with an opportunity to express their opinions freely. Platforms that encourage audience input promote transparency and fairness in the voting process.
Miss Cosmo Vietnam 2023 marked a first in Vietnam by incorporating audience voting throughout the grand finale. Using AI and an intelligent virtual assistant, Eventista – exclusive technology partner – converted audience votes into weighted scores equivalent to judge scores, directly contributing to the final results and helping determine the crowned winner.
Enhancing Transparency and Fairness
Beauty pageants are increasingly focused on authentic and meaningful selection processes. Strengthening management and oversight ensures that only truly capable and qualified contestants progress.
With direct audience participation in voting, feedback becomes more objective, and results are instantly reflected through real-time rankings. Virtual assistants automatically score contestants and continuously update the leaderboard, guaranteeing fairness and transparency throughout the competition.
While the proliferation of beauty contests may raise challenges and controversies, audience voting plays a critical role in improving transparency and fairness. By diversifying voting methods and allowing public involvement in decision-making, beauty pageants can be developed sustainably and meaningfully, benefiting both the community and the contestants.
