On the evening of December 31, 2023, the grand finale of Miss Universe Vietnam 2023 (Miss Cosmo Vietnam) was successfully held at Tea Resort Prenn in Da Lat City, Lam Dong Province. Mr. Nguyen Manh Toan, Co-founder & CEO of EVENTISTA, attended the event as the Exclusive Technology Partner.
The return of Miss Universe Vietnam, accompanied by groundbreaking changes, has brought a fresh breeze to the beauty pageant community, especially amid the current “over-saturation” of pageants. Marking 15 years of the journey, the competition introduced a completely new identity under the name Miss Cosmo Vietnam.
A standout feature of this year’s competition is the participation of Eventista. As the Exclusive Technology Partner, Eventista provided a comprehensive media and technology ecosystem through a transparent voting platform that respects the voices of the Vietnamese beauty community.
Eventista Voting Platform – A Highlight Throughout the Miss Cosmo Vietnam 2023 Journey
Miss Cosmo Vietnam 2023 is a pioneering pageant in Vietnam in terms of adopting cutting-edge technology. A unique feature of this year’s competition is allowing the audience to take on the role of official judges. To enable this special change, Uni Media, the organizer of Miss Universe Vietnam 2023, partnered with Eventista – Vietnam’s first comprehensive tech and media ecosystem for events and marketing – in its role as the Exclusive Technology Partner of Miss Universe Vietnam 2023.
Eventista – Exclusive Technology Partner of Miss Universe Vietnam – Miss Cosmo 2023
Mr. Nguyễn Mạnh Toàn, Co-founder & CEO of Eventista, and Mr. Trần Việt Bảo Hoàng, CEO of Uni Media, on the red carpet of the Miss Universe Vietnam 2023 Grand Finale
Throughout the competition, engaging challenges on the official voting platform hoahauhoanvuvietnam.1vote.vn were introduced, including: exclusive privileges for contestants who win specific challenges, “secret weapons” to accelerate progress or execute image promotion projects, and community projects to earn audience recognition.
Sharing about this groundbreaking initiative that applied cutting-edge technology to a beauty pageant, the CEO of Miss Universe Vietnam – Miss Cosmo Vietnam stated:
“Our criteria for selecting partners are trust and value alignment, sharing the same vision with us. Uni Media aimed to implement pioneering technology solutions, and Eventista immediately provided the answer. By applying Artificial Intelligence (AI), Eventista created a voting solution unprecedented in beauty pageants, enabling the audience to engage more actively and proactively with the competition, especially during the semi-finals and finals through the program’s voting portal.”
Diverse voting categories within the competition
With an easy-to-use and audience-friendly interface, Eventista provided a voting portal featuring a wide range of categories: Cosmo Mascot Voting, National Costume Voting, Favorite Contestant Voting, and more. The competitions generated lively engagement and widespread buzz in the community, reaching over 1 million online visitors and more than 500,000 discussions related to the voting content.
Vote for Your Favorite Mascot Design
Leaderboard for Favorite Mascot Design
National Costume Voting – Ethnic Culture Promotion Project
National Costume Ranking – Ethnic Culture Promotion Project
For the First Time, the Beauty Community Votes Throughout the Grand Finale to Select the Winner
Artificial Intelligence (AI) technology, paired with a smart virtual assistant, was applied by Eventista throughout every segment of the grand finale. It has the ability to convert audience voting scores into points equivalent to a judge’s score, directly contributing to the official results that determine the winner of the pageant.
Audience voting results for the Top 16 segment on the Eventista platform during the grand finale
Audience voting results for the Top 10 segment on the Eventista platform during the grand final.
Audience voting results for the Top 5 segment on the Eventista platform during the grand finale
Audience voting results for the Top 2 segment on the Eventista platform during the grand finale
Eventista Presents the “Most Favorite Contestant” Award at the Miss Cosmo Vietnam 2023 Grand Finale
After 9 thrilling live broadcast episodes featuring intense elimination challenges, the 38 contestants with the strongest performances officially advanced to the Grand Finale on December 31, 2023, to compete for the prestigious Miss Cosmo Vietnam crown.
Mr. Nguyễn Mạnh Toàn, CEO of Eventista, was present at the Miss Cosmo Vietnam 2023 Grand Finale to present the “Most Favorite Contestant” award to the beautiful Lê Thị Tuyết Nhi, and also received a commemorative plaque from the program in his capacity as the Exclusive Technology Partner.
CEO Nguyễn Mạnh Toàn Presents the “Most Favorite Contestant” Award to Lê Thị Tuyết Nhi
The Grand Finale, held under the dazzling lights of a modern stage on the eve of the New Year 2024, delivered a spectrum of unforgettable emotions. The event welcomed numerous distinguished guests, partners, and sponsors, including Dr. Lê Diệp Linh, MC and singer Quỳnh Hoa, Vice Director of Ho Chi Minh City Youth Cultural House, director and educator Kathy Uyên, supermodel and entrepreneur Vũ Thu Phương, Miss Hương Giang, Miss Universe Vietnam 2017 H’Hen Niê, and Miss Universe Vietnam 2019 Nguyễn Trần Khánh Vân, among others.
