{"id":12220,"date":"2025-12-26T00:40:31","date_gmt":"2025-12-25T17:40:31","guid":{"rendered":"https:\/\/eventistax.com\/?p=12220"},"modified":"2025-12-26T11:14:43","modified_gmt":"2025-12-26T04:14:43","slug":"cach-thuyet-phuc-nha-tai-tro-su-kien","status":"publish","type":"post","link":"https:\/\/eventistax.com\/vi\/blog\/cach-thuyet-phuc-nha-tai-tro-su-kien\/","title":{"rendered":"C\u00e1ch Thuy\u1ebft Ph\u1ee5c Nh\u00e0 T\u00e0i Tr\u1ee3 S\u1ef1 Ki\u1ec7n B\u1eb1ng D\u1eef Li\u1ec7u, Minh B\u1ea1ch V\u00e0 Hi\u1ec7u Qu\u1ea3 \u0110o L\u01b0\u1eddng"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf kh\u00f3 kh\u0103n, ng\u00e2n s\u00e1ch Marketing c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng ng\u00e0y c\u00e0ng b\u1ecb th\u1eaft ch\u1eb7t. Th\u1eddi k\u1ef3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7m m\u1ed9t b\u1ea3n h\u1ed3 s\u01a1 (Proposal) \u0111\u1eb9p lung linh, v\u1ebd ra nh\u1eefng vi\u1ec5n c\u1ea3nh c\u1ea3m x\u00fac \u0111\u1ec3 thuy\u1ebft ph\u1ee5c nh\u00e0 t\u00e0i tr\u1ee3 r\u00f3t v\u1ed1n \u0111\u00e3 qua r\u1ed3i.<\/span><\/p>\n

Ng\u00e0y nay, Gi\u00e1m \u0111\u1ed1c Marketing hay Brand Manager c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 nh\u01b0 nh\u1eefng “nh\u00e0 \u0111\u1ea7u t\u01b0”. H\u1ecd kh\u00f4ng mua “s\u1ef1 n\u00e1o nhi\u1ec7t”, h\u1ecd mua <\/span>hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 (ROI)<\/b>. V\u00e0 ng\u00f4n ng\u1eef duy nh\u1ea5t \u0111\u1ec3 ch\u1ee9ng minh ROI ch\u00ednh l\u00e0 <\/span>DATA (D\u1eef li\u1ec7u)<\/b>.<\/span><\/p>\n

V\u1eady l\u00e0m sao \u0111\u1ec3 nh\u1eefng con s\u1ed1 trong h\u1ed3 s\u01a1 t\u00e0i tr\u1ee3 c\u1ee7a b\u1ea1n bi\u1ebft “c\u1ea5t ti\u1ebfng n\u00f3i”? C\u00f9ng <\/span>Eventista<\/span><\/a> t\u00ecm hi\u1ec3u ngay nh\u00e9!<\/span><\/p>\n

1. Ng\u1eebng B\u00e1n “C\u1ea3m Gi\u00e1c”, H\u00e3y B\u00e1n “Ch\u00e2n Dung Kh\u00e1ch H\u00e0ng”<\/b><\/h2>\n

Sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ee7a nhi\u1ec1u BTC l\u00e0 thao thao b\u1ea5t tuy\u1ec7t v\u1ec1 quy m\u00f4 ho\u00e0nh tr\u00e1ng, \u00e2m thanh \u00e1nh s\u00e1ng \u0111\u1ec9nh cao. Nh\u01b0ng nh\u00e3n h\u00e0ng l\u1ea1i c\u00f3 c\u00e2u h\u1ecfi kh\u00e1c: <\/span>“Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i c\u00f3 \u1edf \u0111\u00f3 kh\u00f4ng?”<\/span><\/i>.<\/span><\/p>\n

Thay v\u00ec n\u00f3i: <\/span>“S\u1ef1 ki\u1ec7n c\u1ee7a ch\u00fang t\u00f4i s\u1ebd r\u1ea5t \u0111\u00f4ng vui, ch\u1ee7 y\u1ebfu l\u00e0 gi\u1edbi tr\u1ebb”<\/span><\/i>. H\u00e3y d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 n\u00f3i: <\/span>“D\u1ef1a tr\u00ean b\u00e1o c\u00e1o t\u1eeb h\u1ec7 th\u1ed1ng <\/span><\/i>Eventista<\/i><\/b> c\u1ee7a m\u00f9a tr\u01b0\u1edbc, s\u1ef1 ki\u1ec7n thu h\u00fat 5.000 ng\u01b0\u1eddi, trong \u0111\u00f3 <\/span><\/i>65% l\u00e0 n\u1eef<\/i><\/b>, \u0111\u1ed9 tu\u1ed5i t\u1eadp trung t\u1eeb <\/span><\/i>22-28<\/i><\/b>, v\u00e0 th\u1eddi gian h\u1ecd \u1edf l\u1ea1i s\u1ef1 ki\u1ec7n trung b\u00ecnh l\u00e0 <\/span><\/i>180 ph\u00fat<\/i><\/b>“<\/span><\/i>.<\/span><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf \u0111\u1ed9 ch\u00ednh x\u00e1c. Nh\u00e3n h\u00e0ng m\u1ef9 ph\u1ea9m s\u1ebd g\u1eadt \u0111\u1ea7u ngay l\u1eadp t\u1ee9c v\u1edbi con s\u1ed1 “65% n\u1eef, 22-28 tu\u1ed5i”, nh\u01b0ng s\u1ebd l\u1eafc \u0111\u1ea7u v\u1edbi c\u1ee5m t\u1eeb chung chung “gi\u1edbi tr\u1ebb”. D\u1eef li\u1ec7u chi ti\u1ebft gi\u00fap nh\u00e0 t\u00e0i tr\u1ee3 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 kh\u1edbp l\u1ec7nh (Matching) ho\u00e0n h\u1ea3o gi\u1eefa t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"Ng\u1eebng
Ng\u1eebng B\u00e1n “C\u1ea3m Gi\u00e1c”, H\u00e3y B\u00e1n “Ch\u00e2n Dung Kh\u00e1ch H\u00e0ng”<\/figcaption><\/figure>\n

2. Minh B\u1ea1ch S\u1ed1 Li\u1ec7u: Ch\u00eca Kh\u00f3a C\u1ee7a L\u00f2ng Tin<\/b><\/h2>\n

N\u1ed7i s\u1ee3 l\u1edbn nh\u1ea5t c\u1ee7a nh\u00e0 t\u00e0i tr\u1ee3 l\u00e0 “s\u1ed1 \u1ea3o”. BTC cam k\u1ebft 10.000 ng\u01b0\u1eddi tham d\u1ef1, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e8o t\u00e8o v\u00e0i tr\u0103m ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y gi\u1ebft ch\u1ebft uy t\u00edn c\u1ee7a b\u1ea1n trong nh\u1eefng l\u1ea7n h\u1ee3p t\u00e1c sau.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 l\u00fac c\u00f4ng ngh\u1ec7 c\u1ee7a <\/span>Eventista<\/b> tr\u1edf th\u00e0nh v\u0169 kh\u00ed “ghi \u0111i\u1ec3m” c\u1ee7a b\u1ea1n:<\/span><\/p>\n