{"id":12746,"date":"2026-01-08T08:55:19","date_gmt":"2026-01-08T01:55:19","guid":{"rendered":"https:\/\/eventistax.com\/?p=12746"},"modified":"2026-01-08T09:25:05","modified_gmt":"2026-01-08T02:25:05","slug":"chien-luoc-cross-selling-vote-ticket","status":"publish","type":"post","link":"https:\/\/eventistax.com\/vi\/blog\/chien-luoc-cross-selling-vote-ticket\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Cross-Selling &#8220;Vote x Ticket&#8221;: B\u00f9ng N\u1ed5 Doanh Thu K\u00e9p T\u1eeb H\u1ec7 Sinh Th\u00e1i K\u1ebft N\u1ed1i Fan"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed hay cu\u1ed9c thi nhan s\u1eafc, Ban t\u1ed5 ch\u1ee9c th\u01b0\u1eddng s\u1edf h\u1eefu hai t\u1ec7p kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3: <\/span><b>Ng\u01b0\u1eddi h\u00e2m m\u1ed9 (Fan) b\u00ecnh ch\u1ecdn online<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>Kh\u00e1n gi\u1ea3 \u0111\u1ebfn xem tr\u1ef1c ti\u1ebfp (Offline audience)<\/b><span style=\"font-weight: 400;\">. Tuy nhi\u00ean, \u1edf h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, hai t\u1ec7p n\u00e0y th\u01b0\u1eddng b\u1ecb khai th\u00e1c ri\u00eang l\u1ebb, d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i doanh thu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1eb1m trong t\u1ea7m nh\u00ecn <\/span><a href=\"https:\/\/eventistax.com\/\"><b>Eventista Innovation<\/b><\/a><span style=\"font-weight: 400;\">, ch\u00fang t\u00f4i gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p <\/span><b>Cross Selling Vote Ticket<\/b><span style=\"font-weight: 400;\">. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng, m\u00e0 l\u00e0 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c gi\u00fap bi\u1ebfn h\u00e0nh tr\u00ecnh c\u1ee7a Fan th\u00e0nh m\u1ed9t v\u00f2ng tr\u00f2n kh\u00e9p k\u00edn, n\u01a1i h\u00e0nh \u0111\u1ed9ng n\u00e0y th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng kia, t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ed9ng h\u01b0\u1edfng l\u1edbn cho Nh\u00e0 t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<h2><b>1. Ph\u00e1 V\u1ee1 R\u00e0o C\u1ea3n &#8211; K\u1ebft N\u1ed1i H\u00e0nh Vi Fan<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, Fan s\u1ebd v\u00e0o m\u1ed9t trang web \u0111\u1ec3 b\u00ecnh ch\u1ecdn, r\u1ed3i l\u1ea1i ph\u1ea3i t\u00ecm m\u1ed9t trang web kh\u00e1c \u0111\u1ec3 mua v\u00e9 \u0111i xem chung k\u1ebft. S\u1ef1 ng\u1eaft qu\u00e3ng n\u00e0y t\u1ea1o ra &#8220;\u0111i\u1ec3m g\u00e3y&#8221; trong tr\u1ea3i nghi\u1ec7m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p c\u1ee7a Eventista t\u1ea1o ra m\u1ed9t <\/span><b>H\u1ec7 sinh th\u00e1i k\u1ebft n\u1ed1i Fan (Fan-centric Ecosystem)<\/b><span style=\"font-weight: 400;\"> li\u1ec1n m\u1ea1ch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00e0nh tr\u00ecnh xuy\u00ean su\u1ed1t:<\/b><span style=\"font-weight: 400;\"> Ng\u01b0\u1eddi d\u00f9ng Xem (Watch) ch\u01b0\u01a1ng tr\u00ecnh -&gt; Tham gia B\u00ecnh ch\u1ecdn (Vote) cho th\u00ed sinh y\u00eau th\u00edch -&gt; V\u00e0 \u0111\u01b0\u1ee3c g\u1ee3i \u00fd Mua v\u00e9 (Buy Ticket) ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111\u1ebfn c\u1ed5 v\u0169 tr\u1ef1c ti\u1ebfp.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m (Touch-points):<\/b><span style=\"font-weight: 400;\"> N\u00fat &#8220;Mua v\u00e9&#8221; \u0111\u01b0\u1ee3c kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p ngay t\u1ea1i c\u00e1c \u0111i\u1ec3m n\u00f3ng c\u1ea3m x\u00fac tr\u00ean c\u1ed5ng b\u00ecnh ch\u1ecdn (v\u00ed d\u1ee5: ngay sau khi n\u1ea1p Point th\u00e0nh c\u00f4ng, ho\u1eb7c ngay t\u1ea1i trang profile c\u1ee7a th\u00ed sinh \u0111ang d\u1eabn \u0111\u1ea7u).<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_12749\" aria-describedby=\"caption-attachment-12749\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12749 size-full\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-2.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Cross-Selling k\u1ebft n\u1ed1i h\u00e0nh vi fan hi\u1ec7u qu\u1ea3\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-2.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-2-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-2-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-2-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-12749\" class=\"wp-caption-text\"><em>Chi\u1ebfn l\u01b0\u1ee3c Cross-Selling k\u1ebft n\u1ed1i h\u00e0nh vi fan hi\u1ec7u qu\u1ea3<\/em><\/figcaption><\/figure>\n<h2><b>2. K\u1ecbch B\u1ea3n Cross-Selling: Bi\u1ebfn Fan Online Th\u00e0nh Kh\u00e1n Gi\u1ea3 Offline<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ee9c m\u1ea1nh c\u1ee7a Cross-selling n\u1eb1m \u1edf vi\u1ec7c b\u00e1n \u0111\u00fang l\u00fac, \u0111\u00fang nhu c\u1ea7u. H\u1ec7 th\u1ed1ng Eventista cho ph\u00e9p thi\u1ebft l\u1eadp c\u00e1c k\u1ecbch b\u1ea3n b\u00e1n ch\u00e9o t\u1ef1 \u0111\u1ed9ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Upsell t\u1eeb Vote sang Ticket:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">T\u00ecnh hu\u1ed1ng:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t Fan v\u1eeba b\u1ecf ra 500.000\u0111 \u0111\u1ec3 b\u00ecnh ch\u1ecdn cho Th\u00ed sinh A. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n \u0111\u00e2y l\u00e0 &#8220;Fan c\u1ee9ng&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng:<\/span><\/i><span style=\"font-weight: 400;\"> Hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p: <\/span><i><span style=\"font-weight: 400;\">&#8220;B\u1ea1n \u0111\u00e3 \u1ee7ng h\u1ed9 A h\u1ebft m\u00ecnh tr\u00ean online, h\u00e3y \u0111\u1ebfn s\u00e2n kh\u1ea5u \u0111\u1ec3 c\u1ed5 v\u0169 A \u0111\u0103ng quang! Mua v\u00e9 ngay \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i 10%.&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Hi\u1ec7u qu\u1ea3:<\/span><\/i><span style=\"font-weight: 400;\"> Chuy\u1ec3n \u0111\u1ed5i c\u1ea3m x\u00fac y\u00eau th\u00edch nh\u1ea5t th\u1eddi th\u00e0nh h\u00e0nh \u0111\u1ed9ng mua v\u00e9, l\u1ea5p \u0111\u1ea7y gh\u1ebf tr\u1ed1ng t\u1ea1i s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bundle (G\u00f3i combo) Ticket t\u1eb7ng Vote:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">T\u00ecnh hu\u1ed1ng:<\/span><\/i><span style=\"font-weight: 400;\"> V\u00e9 h\u1ea1ng VVIP gi\u00e1 cao th\u01b0\u1eddng kh\u00f3 b\u00e1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng:<\/span><\/i><span style=\"font-weight: 400;\"> T\u1ea1o combo <\/span><i><span style=\"font-weight: 400;\">&#8220;Mua v\u00e9 VVIP &#8211; T\u1eb7ng ngay 1.000 \u0111i\u1ec3m b\u00ecnh ch\u1ecdn (tr\u1ecb gi\u00e1 200k)&#8221;<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Hi\u1ec7u qu\u1ea3:<\/span><\/i><span style=\"font-weight: 400;\"> V\u1eeba k\u00edch c\u1ea7u b\u00e1n v\u00e9 h\u1ea1ng sang, v\u1eeba t\u0103ng l\u01b0\u1ee3ng vote cho h\u1ec7 th\u1ed1ng, gi\u00fap kh\u00f4ng kh\u00ed cu\u1ed9c thi th\u00eam s\u00f4i \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_12747\" aria-describedby=\"caption-attachment-12747\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12747 size-full\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-3.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Cross-Selling b\u00e1n \u0111\u00fang l\u00fac, \u0111\u00fang nhu c\u1ea7u\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-3.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-3-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-3-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-3-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-12747\" class=\"wp-caption-text\"><em>Chi\u1ebfn L\u01b0\u1ee3c Cross-Selling b\u00e1n \u0111\u00fang l\u00fac, \u0111\u00fang nhu c\u1ea7u<\/em><\/figcaption><\/figure>\n<h2><b>3. T\u1ed1i \u01afu Doanh Thu Tr\u00ean C\u00f9ng M\u1ed9t Kh\u00e1ch H\u00e0ng<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec t\u1ed1n chi ph\u00ed Marketing \u0111\u1ec3 t\u00ecm ki\u1ebfm hai ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng kh\u00e1c nhau, chi\u1ebfn l\u01b0\u1ee3c <\/span><b>Vote x Ticket<\/b><span style=\"font-weight: 400;\"> gi\u00fap b\u1ea1n thu \u0111\u01b0\u1ee3c hai d\u00f2ng ti\u1ec1n t\u1eeb m\u1ed9t ng\u01b0\u1eddi duy nh\u1ea5t.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV):<\/b><span style=\"font-weight: 400;\"> M\u1ed9t ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng ch\u1ec9 tr\u1ea3 ti\u1ec1n v\u00e9 v\u00e0o c\u1eeda, h\u1ecd c\u00f2n s\u1eb5n s\u00e0ng chi tr\u1ea3 th\u00eam cho c\u00e1c v\u1eadt ph\u1ea9m b\u00ecnh ch\u1ecdn, qu\u00e0 t\u1eb7ng (Merchandise) n\u1ebfu \u0111\u01b0\u1ee3c g\u1ee3i \u00fd \u0111\u00fang c\u00e1ch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1eef li\u1ec7u h\u1ee3p nh\u1ea5t:<\/b><span style=\"font-weight: 400;\"> BTC c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi chi ti\u00eau c\u1ee7a Fan. Ai l\u00e0 ng\u01b0\u1eddi chi nhi\u1ec1u ti\u1ec1n nh\u1ea5t? Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o v\u1eeba th\u00edch \u0111i xem v\u1eeba th\u00edch b\u00ecnh ch\u1ecdn? D\u1eef li\u1ec7u n\u00e0y l\u00e0 v\u00e0ng \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c g\u00f3i t\u00e0i tr\u1ee3 (Sponsorship) h\u1ea5p d\u1eabn cho c\u00e1c nh\u00e3n h\u00e0ng.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_12753\" aria-describedby=\"caption-attachment-12753\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-12753 size-full\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-4.jpg\" alt=\"Chi\u1ebfn L\u01b0\u1ee3c Cross-Selling t\u1ed1i \u01b0u doanh thu tri\u1ec7t \u0111\u1ec3\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-4.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-4-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-4-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling-4-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-12753\" class=\"wp-caption-text\"><em>Chi\u1ebfn L\u01b0\u1ee3c Cross-Selling t\u1ed1i \u01b0u doanh thu tri\u1ec7t \u0111\u1ec3<\/em><\/figcaption><\/figure>\n<h2><b>K\u1ebft Lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n kh\u00f4ng n\u1eb1m \u1edf nh\u1eefng c\u00f4ng c\u1ee5 r\u1eddi r\u1ea1c, m\u00e0 n\u1eb1m \u1edf s\u1ef1 <\/span><b>k\u1ebft n\u1ed1i<\/b><span style=\"font-weight: 400;\">. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c <\/span><b>Cross-Selling: Vote x Ticket<\/b><span style=\"font-weight: 400;\">, Eventista gi\u00fap Nh\u00e0 t\u1ed5 ch\u1ee9c x\u00f3a nh\u00f2a ranh gi\u1edbi gi\u1eefa online v\u00e0 offline, t\u1ed1i \u01b0u h\u00f3a t\u1eebng \u0111\u1ed3ng doanh thu v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n nh\u1ea5t cho c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/span><\/p>\n<p><b>\u0110\u1ec3 kh\u00e1m ph\u00e1 th\u00eam nhi\u1ec1u th\u00f4ng tin hay v\u00e0 b\u1ed5 \u00edch, h\u00e3y truy c\u1eadp ngay v\u00e0o <\/b><a href=\"https:\/\/eventistax.com\/blog\/\"><b>Blog Eventista<\/b><\/a><b> nh\u00e9!<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cEventista &#8211; <\/span><\/i><i><span style=\"font-weight: 400;\">H\u1ec7 sinh th\u00e1i gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a doanh thu cho s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed v\u00e0 ngh\u1ec7 s\u0129<\/span><\/i><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed hay cu\u1ed9c thi nhan s\u1eafc, Ban t\u1ed5 ch\u1ee9c th\u01b0\u1eddng s\u1edf h\u1eefu hai t\u1ec7p kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3: Ng\u01b0\u1eddi h\u00e2m m\u1ed9 (Fan) b\u00ecnh ch\u1ecdn online v\u00e0 Kh\u00e1n gi\u1ea3 \u0111\u1ebfn xem tr\u1ef1c ti\u1ebfp (Offline audience). Tuy nhi\u00ean, \u1edf h\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, hai t\u1ec7p n\u00e0y th\u01b0\u1eddng b\u1ecb khai [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-12746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"featured_image_url":"https:\/\/eventistax.com\/wp-content\/uploads\/2026\/01\/Cross-Selling.jpg","_links":{"self":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/12746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/comments?post=12746"}],"version-history":[{"count":4,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/12746\/revisions"}],"predecessor-version":[{"id":12790,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/12746\/revisions\/12790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/media\/12751"}],"wp:attachment":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/media?parent=12746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/categories?post=12746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/tags?post=12746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}