{"id":2826,"date":"2024-04-17T10:39:59","date_gmt":"2024-04-17T03:39:59","guid":{"rendered":"https:\/\/eventistax.com\/?p=2826"},"modified":"2025-10-29T09:21:18","modified_gmt":"2025-10-29T02:21:18","slug":"marketing-trai-nghiem-experiential-marketing-xu-huong-tiep-thi-tao-dau-an-thuong-hieu","status":"publish","type":"post","link":"https:\/\/eventistax.com\/vi\/blog\/marketing-trai-nghiem-experiential-marketing-xu-huong-tiep-thi-tao-dau-an-thuong-hieu\/","title":{"rendered":"Marketing tr\u1ea3i nghi\u1ec7m (Experiential Marketing) – Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Experiential Marketing (Marketing tr\u1ea3i nghi\u1ec7m) kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi nh\u01b0ng l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i n\u1ed5i b\u1eadt trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 m\u1edbi. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111ang d\u1ea7n ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean t\u1eeb kh\u00e1ch h\u00e0ng. Ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n v\u00e0 ch\u1eafc ch\u1eafn v\u1edbi h\u1ecd. Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, s\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra qua nhi\u1ec1u k\u00eanh, t\u1eeb giao di\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn s\u1ef1 ki\u1ec7n tr\u1ef1c ti\u1ebfp.\u00a0<\/span><\/p>\n

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Experiential Marketing l\u00e0 g\u00ec?<\/b><\/p>\n

Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m (Experiential Marketing) c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c t\u00ean g\u1ecdi nh\u01b0\u00a0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3i nghi\u1ec7m (Experiential brand marketing), ti\u1ebfp th\u1ecb c\u01a1 s\u1edf (Grassroots marketing), ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c (Engagement marketing) ho\u1eb7c ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp (Live marketing). \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua tr\u1ea3i nghi\u1ec7m. C\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng \u0111\u01b0\u1ee3c di\u1ec5n ra tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a k\u1ef9 thu\u1eadt s\u1ed1, v\u1edbi to\u00e0n b\u1ed9 giao di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mang \u0111\u1eb7c tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb tr\u1ea3i tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 k\u00edch th\u00edch c\u00e1c gi\u00e1c quan c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c tham gia t\u00edch c\u1ef1c v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp. Theo b\u00e1o c\u00e1o c\u1ee7a Forbes (2018), ti\u1ebfp th\u1ecb tr\u1ea3i tr\u1ea3i nghi\u1ec7m gi\u00fap c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n t\u1ea3i, lan truy\u1ec1n c\u00e1c n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p qua h\u00ecnh \u1ea3nh, video th\u00ec ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m s\u1ebd \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a ri\u00eang m\u00ecnh, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u00e0 ni\u1ec1m tin l\u1edbn h\u01a1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t. C\u00f3 r\u1ea5t nhi\u1ec1u ti\u00eau ch\u00ed ph\u00e2n lo\u1ea1i c\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ea3i nghi\u1ec7m, nh\u01b0ng trong \u0111\u00f3 s\u1ebd c\u00f3 7 h\u00ecnh th\u1ee9c m\u00e0 b\u1ea1n s\u1ebd b\u1eaft g\u1eb7p nhi\u1ec1u h\u01a1n c\u1ea3:<\/span><\/p>\n

    \n
  1. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u1ea3o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/span><\/li>\n
  2. Tr\u1ea3i nghi\u1ec7m \u0111\u1eafm ch\u00ecm\u00a0<\/span><\/li>\n
  3. Tr\u1ea3i nghi\u1ec7m k\u1ef3 th\u00fa\u00a0<\/span><\/li>\n
  4. S\u00e1ng ki\u1ebfn c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n
  5. T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/span><\/li>\n
  6. Ch\u01b0\u01a1ng tr\u00ecnh k\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
  7. Ti\u1ebfp th\u1ecb du k\u00edch<\/span><\/li>\n<\/ol>\n

    Vai tr\u00f2 c\u1ee7a Experiential Marketing – Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m<\/b><\/p>\n

    T\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c to\u00e0n di\u1ec7n <\/b>
    \n<\/b>S\u1ef1 ki\u1ec7n ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng thu h\u00fat s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb ph\u00eda c\u1ed9ng \u0111\u1ed3ng v\u00e0 truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ef1 ki\u1ec7n th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd ngay l\u00fac di\u1ec5n ra m\u00e0 c\u00f2n c\u00f3 th\u1ec3 lan r\u1ed9ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 b\u00e1o ch\u00ed.<\/span><\/p>\n

    Khi kh\u00e1ch h\u00e0ng c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e3n h\u00e0ng th\u00f4ng qua s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m, h\u1ecd \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn nh\u1eefng \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u1ea3i nghi\u1ec7m qua m\u00e0n h\u00ecnh. S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp cho ph\u00e9p h\u1ecd c\u1ea3m nh\u1eadn, ng\u1eedi th\u1ea5y v\u00e0 th\u1eadm ch\u00ed th\u01b0\u1edfng th\u1ee9c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc h\u01a1n v\u00e0 g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

    M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa nhi\u1ec1u k\u00eanh kh\u00e1c nhau. S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c to\u00e0n di\u1ec7n. Khi k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111a chi\u1ec1u v\u00e0 cu\u1ed1n h\u00fat cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    T\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n

    Ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Theo G2 and Heinz Marketing, 92% kh\u00e1ch h\u00e0ng B2B c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng h\u01a1n sau khi \u0111\u1ecdc nh\u1eefng review \u0111\u00e1ng tin c\u1eady.\u00a0<\/span><\/p>\n

    D\u00f9 s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n offline, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a r\u1eb1ng n\u00f3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn. C\u00e1c bu\u1ed5i tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c bu\u1ed5i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn qua video, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 vi\u1ec7c t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m \u1ea3o c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda nh\u00e3n h\u00e0ng.<\/span><\/p>\n

    X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/p>\n

    S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Khi h\u1ecd c\u00f3 c\u01a1 h\u1ed9i th\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong th\u1ef1c t\u1ebf v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc tr\u1ef1c ti\u1ebfp, h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

    Ngo\u00e0i ra, ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00f4ng ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n khi\u1ebfn h\u1ecd n\u00f3i theo c\u00e1ch t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3.<\/span> S\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp gi\u00fap x\u00e2y d\u1ef1ng m\u1ed9t c\u1ea7u n\u1ed1i tinh t\u1ebf gi\u1eefa nh\u00e3n h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean tr\u00ean m\u00e0n h\u00ecnh, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1 v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean, \u0111\u1ea1i di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 \u0111\u00e1nh gi\u00e1, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi nh\u00e3n h\u00e0ng h\u01a1n.<\/span><\/p>\n

    T\u1ed1i \u01b0u gi\u00e1 tr\u1ecb c\u00e1c \u0111i\u1ec3m ch\u1ea1m<\/b><\/p>\n

    \u0110\u1ec3 tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 t\u1ed1t, m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i lu\u00f4n h\u01b0\u1edbng v\u1ec1 vi\u1ec7c t\u1ea1o ra \u0111\u01b0\u1ee3c th\u1eadt nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ec3 h\u1ecd h\u00e0i l\u00f2ng v\u00e0 th\u1ecfa m\u00e3n v\u1edbi s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn h\u00e0nh vi l\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb n\u00e0y cho nh\u1eefng ng\u01b0\u1eddi xung quanh. <\/span>V\u1ec1 c\u01a1 b\u1ea3n, marketing tr\u1ea3i nghi\u1ec7m c\u00f2n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c t\u1ed1i \u01b0u c\u00e1c \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>C\u00e1c \u0111i\u1ec3m ch\u1ea1m c\u00f3 th\u1ec3 l\u00e0 m\u1ecdi n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng \u0111\u1ebfn website, m\u1ea1ng x\u00e3 h\u1ed9i, d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u n\u01a1i kh\u00e1c. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1ng nh\u1edb cho kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i \u0111i\u1ec3m ch\u1ea1m, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng, l\u00f2ng trung th\u00e0nh v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m \u1ea5n t\u01b0\u1ee3ng tr\u00ean th\u1ebf gi\u1edbi\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><\/p>\n

    McDonald\u2019s v\u1edbi chi\u1ebfn d\u1ecbch t\u1eb7ng mi\u1ec5n ph\u00ed MCFlurry b\u1eb1ng bi\u1ec3n qu\u1ea3ng c\u00e1o c\u1ea3m bi\u1ebfn nhi\u1ec7t<\/b><\/p>\n

    V\u1edbi c\u00e1i n\u00f3ng m\u00f9a h\u00e8 \u1eadp \u0111\u1ebfn nh\u01b0 \u0111\u1ed5 l\u1eeda, c\u00f3 l\u1ebd kh\u00f4ng c\u00f3 g\u00ec tuy\u1ec7t v\u1eddi h\u01a1n l\u00e0 \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c m\u1ed9t m\u00f3n ngon m\u00e1t l\u1ea1nh. Chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh McDonald\u2019s hi\u1ec3u r\u1ea5t r\u00f5 c\u1ea3m gi\u00e1c \u0111\u00f3 v\u00e0 cho ra \u0111\u1eddi chi\u1ebfn d\u1ecbch t\u1eb7ng kem mi\u1ec5n ph\u00ed b\u1eb1ng m\u1ed9t bi\u1ec3n qu\u1ea3ng c\u00e1o c\u1ea3m bi\u1ebfn nhi\u1ec7t v\u00e0o n\u0103m 2015 t\u1ea1i H\u00e0 Lan.\u00a0<\/span><\/p>\n

    McDonald’s h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi JCDecaux \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t b\u1ea3ng qu\u1ea3ng c\u00e1o ‘ph\u00e2n ph\u00e1t’ c\u1ed1c \u0111\u1ef1ng McFlurry mi\u1ec5n ph\u00ed trong th\u1eddi ti\u1ebft n\u1eafng n\u00f3ng, ho\u1ea1t \u0111\u1ed9ng b\u1edfi m\u1ed9t t\u1ea5m c\u1ea3m \u1ee9ng nhi\u1ec7t. Khi b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u1eddi ti\u1ebft b\u00ean ngo\u00e0i \u0111\u1ea1t k\u1ef7 l\u1ee5c 38,6 \u0111\u1ed9 C (101,48 \u0111\u1ed9 F), m\u1ed9t t\u1ea5m ch\u1eafn th\u1ee7y tinh \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean, cho ph\u00e9p ng\u01b0\u1eddi \u0111i b\u1ed9 ngang qua l\u1ea5y nh\u1eefng\u00a0 l\u1ea5y c\u1ed1c v\u00e0 \u0111\u1ed5i l\u1ea5y kem mi\u1ec5n ph\u00ed t\u1eeb c\u1eeda h\u00e0ng McDonald’s g\u1ea7n nh\u1ea5t.\u00a0<\/span><\/p>\n

    Ch\u1ec9 v\u1edbi m\u1ed9t b\u1ea3ng qu\u1ea3ng c\u00e1o, McDonald’s \u0111\u00e3 cung c\u1ea5p h\u01a1n 100 c\u1ed1c kem mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf Amsterdam H\u00e0 Lan. \u0110\u00e2y v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1ch McDonald’s c\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch g\u1ea7n g\u0169i, th\u1ef1c t\u1ebf \u0111\u1ec3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u. Th\u00f4ng qua chi\u1ebfn d\u1ecbch mang \u0111\u1ea7y t\u00ednh s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o n\u00e0y, McDonald’s \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u0169ng nh\u01b0 s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Burger King v\u1edbi chi\u1ebfn d\u1ecbch Winter Whopperland v\u00e0 nh\u1eefng chi\u1ebfc poster \u0111\u1ea7y thu h\u00fat<\/b><\/p>\n

    Th\u00e1ng 12\/2019, Burger King th\u1ef1c s\u1ef1 \u0111\u00e3 b\u1eaft nh\u1ecbp v\u1edbi tinh th\u1ea7n ng\u00e0y l\u1ec5 v\u00e0 cho ra m\u1eaft chi\u1ebfn d\u1ecbch “Winter Whopperland” – t\u1eb7ng Whoppers v\u00e0 \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed. C\u00f4ng ty qu\u1ea3ng c\u00e1o Alchemy Media \u0111\u00e3 gi\u00fap chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh g\u00e2y b\u1ea5t ng\u1edd cho ng\u01b0\u1eddi d\u00e2n Los Angeles b\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e1c \u201c\u00e1p ph\u00edch b\u00f3c v\u1ecf\u201d \u1edf h\u01a1n 100 \u0111\u1ecba \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c quanh th\u00e0nh ph\u1ed1.<\/span><\/p>\n

    C\u1ee5 th\u1ec3, thay v\u00ec ch\u1ec9 d\u00e1n 1 t\u1ea5m \u00e1p ph\u00edch qu\u1ea3ng c\u00e1o l\u00ean t\u01b0\u1eddng nh\u01b0 th\u00f4ng th\u01b0\u1eddng, Burger King s\u1eed d\u1ee5ng nhi\u1ec1u t\u1ea5m \u00e1p ph\u00edch d\u00e1n ch\u1ed3ng l\u00ean nhau t\u1ea1o th\u00e0nh nhi\u1ec1u l\u1edbp c\u00f3 th\u1ec3 b\u00f3c t\u00e1ch d\u1ec5 d\u00e0ng. Ng\u01b0\u1eddi \u0111i ngang qua ngay l\u1eadp t\u1ee9c b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng t\u1ea5m \u00e1p ph\u00edch to v\u1edbi m\u00e0u s\u1eafc b\u1eaft m\u1eaft v\u00e0 th\u00f4ng \u0111i\u1ec7p \u201cpeel me\u201d (h\u00e3y b\u00f3c t\u00f4i) g\u00e2y c\u1ea3m gi\u00e1c t\u00f2 m\u00f2, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m vi\u1ec7c \u201cb\u00f3c\u201d th\u00fa v\u1ecb n\u00e0y.\u00a0<\/span><\/p>\n

    M\u1ed7i t\u1ea5m \u00e1p ph\u00edch \u0111\u01b0\u1ee3c g\u1ee1 xu\u1ed1ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi m\u1ed9t voucher nh\u1eadn b\u00e1nh whopper mi\u1ec5n ph\u00ed. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u1ed3 u\u1ed1ng mi\u1ec5n ph\u00ed t\u1eeb Burger King khi qu\u00e9t m\u00e3 QR in tr\u00ean c\u00e1c t\u1ea5m \u00e1p ph\u00edch.<\/span><\/p>\n

    Nutella v\u1edbi chi\u1ebfc standee \u201ckhen ng\u1ee3i\u201d<\/b><\/p>\n

    Trong m\u1ed9t chi\u1ebfn d\u1ecbch di\u1ec5n ra tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 Amsterdam n\u0103m 2017, Nutella \u0111\u00e3 khi\u1ebfn nh\u1eefng ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng ph\u1ea3i b\u1ea5t ng\u1edd v\u00e0 khi\u1ebfn h\u1ecd t\u1ef1 nguy\u1ec7n d\u1eebng l\u1ea1i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c. V\u1edbi th\u00f4ng \u0111i\u1ec7p \u201c<\/span>Compliments always make people smile\u201d (L\u1eddi khen ng\u1ee3i lu\u00f4n l\u00e0m ng\u01b0\u1eddi ta c\u01b0\u1eddi t\u01b0\u01a1i\u201d), <\/span>Nutella k\u1ebft h\u1ee3p c\u00f9ng c\u00f4ng ty qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi JCDecaux cho ra m\u1eaft m\u1ed9t chi\u1ebfc Interactive Standee c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

    H\u00e3ng s\u1eed d\u1ee5ng gi\u1ecdng n\u00f3i c\u1ee7a di\u1ec5n vi\u00ean h\u00e0i ng\u01b0\u1eddi H\u00e0 Lan \u2013 Ruben van der Meer \u0111\u1ec3 d\u00e0nh l\u1eddi khen cho nh\u1eefng ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng qua chi\u1ebfc Interactive Standee n\u00e0y. H\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1p l\u1ea1i l\u1eddi khen \u0111\u00f3 v\u00e0 tr\u1ea3i nghi\u1ec7m cu\u1ed9c \u0111\u1ed1i tho\u1ea1i hai chi\u1ec1u d\u00f9 tr\u01b0\u1edbc m\u1eb7t ch\u1ec9 l\u00e0 m\u1ed9t t\u1ea5m\u00a0 bi\u1ec3n qu\u1ea3ng c\u00e1o. Sau khi tr\u00f2 chuy\u1ec7n vui v\u1ebb v\u1edbi v\u1edbi nh\u00e2n v\u1eadt h\u1ebft s\u1ee9c vui t\u00ednh v\u00e0 d\u1ec5 th\u01b0\u01a1ng, nh\u00e2n vi\u00ean Nutella \u0111ang tr\u1ef1c \u1edf \u0111\u00f3 s\u1ebd l\u1eadp t\u1ee9c xu\u1ea5t hi\u1ec7n \u0111\u1ec3 g\u1eedi t\u1eb7ng ng\u01b0\u1eddi d\u00f9ng m\u1ed9t l\u1ecd m\u1ee9t k\u00e8m theo th\u00f4ng \u0111i\u1ec7p \u0111\u00e1ng y\u00eau.\u00a0<\/span><\/p>\n



    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Experiential Marketing (Marketing tr\u1ea3i nghi\u1ec7m) kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi nh\u01b0ng l\u1ea1i t\u01b0\u01a1ng \u0111\u1ed1i n\u1ed5i b\u1eadt trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 m\u1edbi. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111ang d\u1ea7n ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean t\u1eeb kh\u00e1ch h\u00e0ng. Ti\u1ebfp x\u00fac tr\u1ef1c […]<\/p>\n","protected":false},"author":3,"featured_media":3293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[24,63,64,65],"class_list":["post-2826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-eventista","tag-experiential-marketing","tag-marketing","tag-marketing-communication"],"acf":[],"featured_image_url":"https:\/\/eventistax.com\/wp-content\/uploads\/2024\/04\/z5351155756164_7ee90cf63de5454e66d4c0997828d05a.jpg","_links":{"self":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/comments?post=2826"}],"version-history":[{"count":2,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/2826\/revisions"}],"predecessor-version":[{"id":8476,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/2826\/revisions\/8476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/media\/3293"}],"wp:attachment":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/media?parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/categories?post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/tags?post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}