{"id":8972,"date":"2025-11-20T10:26:21","date_gmt":"2025-11-20T03:26:21","guid":{"rendered":"https:\/\/eventistax.com\/?p=8972"},"modified":"2025-11-24T11:11:04","modified_gmt":"2025-11-24T04:11:04","slug":"huong-dan-lap-ngan-sach-su-kien-a-z-tu-du-toan-den-toi-uu-doanh-thu","status":"publish","type":"post","link":"https:\/\/eventistax.com\/vi\/blog\/huong-dan-lap-ngan-sach-su-kien-a-z-tu-du-toan-den-toi-uu-doanh-thu\/","title":{"rendered":"H\u01b0\u1edbng D\u1eabn L\u1eadp Ng\u00e2n S\u00e1ch S\u1ef1 Ki\u1ec7n A-Z: T\u1eeb &#8220;D\u1ef1 To\u00e1n&#8221; \u0111\u1ebfn &#8220;T\u1ed1i \u01afu Doanh Thu&#8221;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed (concert, liveshow, cu\u1ed9c thi s\u1eafc \u0111\u1eb9p) l\u00e0 m\u1ed9t &#8220;cu\u1ed9c ch\u01a1i&#8221; l\u1edbn, n\u01a1i chi ph\u00ed s\u1ea3n xu\u1ea5t (production) c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng. \u0110\u1ed1i v\u1edbi Ban t\u1ed5 ch\u1ee9c (BTC) v\u00e0 c\u00e1c Nh\u00e0 t\u1ed5 ch\u1ee9c (Promoters), &#8220;v\u1ee1&#8221; ng\u00e2n s\u00e1ch (budget overrun) l\u00e0 r\u1ee7i ro l\u1edbn nh\u1ea5t, c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t s\u1ef1 ki\u1ec7n &#8220;ch\u00e1y v\u00e9&#8221; th\u00e0nh m\u1ed9t th\u1ea3m h\u1ecda t\u00e0i ch\u00ednh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u00e1c BTC\/Promoter chuy\u00ean nghi\u1ec7p nh\u1ea5t kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c &#8220;ti\u1ebft ki\u1ec7m&#8221;. T\u01b0 duy c\u1ee7a h\u1ecd l\u00e0: <\/span><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 &#8220;T\u1ed1i \u01b0u Doanh thu&#8221; (Revenue Optimization) m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed kh\u1ed5ng l\u1ed3?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u1eadp ng\u00e2n s\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 li\u1ec7t k\u00ea chi ph\u00ed, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh to\u00e0n di\u1ec7n. B\u00e0i vi\u1ebft n\u00e0y, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t <\/span><b>\u0110\u1ed1i t\u00e1c C\u00f4ng ngh\u1ec7 chi\u1ebfn l\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/eventistax.com\/\"><span style=\"font-weight: 400;\">Eventista<\/span><\/a><span style=\"font-weight: 400;\"> s\u1ebd cung c\u1ea5p quy tr\u00ecnh A-Z, t\u1eeb l\u1eadp d\u1ef1 to\u00e1n chi ph\u00ed \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u doanh thu th\u1ef1c chi\u1ebfn.<\/span><\/p>\n<h2><b>L\u1eadp Ng\u00e2n S\u00e1ch S\u1ef1 Ki\u1ec7n l\u00e0 g\u00ec? (T\u01b0 duy c\u1ee7a BTC Chuy\u00ean nghi\u1ec7p)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u1ea3n ng\u00e2n s\u00e1ch s\u1ef1 ki\u1ec7n (Event Budget) nghi\u1ec7p d\u01b0 l\u00e0 m\u1ed9t danh s\u00e1ch chi ph\u00ed. M\u1ed9t b\u1ea3n ng\u00e2n s\u00e1ch chuy\u00ean nghi\u1ec7p l\u00e0 m\u1ed9t <\/span><b>K\u1ebf ho\u1ea1ch T\u00e0i ch\u00ednh (Financial Plan)<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 qu\u1ea3n l\u00fd \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ea3m b\u1ea3o L\u1ee3i nhu\u1eadn (Profitability) ho\u1eb7c T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00f3 kh\u00f4ng ch\u1ec9 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;Chi bao nhi\u00eau?&#8221;, m\u00e0 ph\u1ea3i tr\u1ea3 l\u1eddi &#8220;Thu v\u1ec1 bao nhi\u00eau?&#8221; v\u00e0 &#8220;L\u00e3i\/l\u1ed7 th\u1ebf n\u00e0o?&#8221;. M\u1ed9t b\u1ea3n ng\u00e2n s\u00e1ch chuy\u00ean nghi\u1ec7p lu\u00f4n bao g\u1ed3m 3 ph\u1ea7n:<\/span><\/p>\n<h3><b>1. Chi ph\u00ed C\u1ed1 \u0111\u1ecbnh (Fixed Costs)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u1eefng chi ph\u00ed b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i tr\u1ea3 d\u00f9 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n c\u00f3 100 hay 10.000 kh\u00e1n gi\u1ea3. Ch\u00fang kh\u00f4ng thay \u0111\u1ed5i theo quy m\u00f4 ng\u01b0\u1eddi tham d\u1ef1.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00ed thu\u00ea \u0111\u1ecba \u0111i\u1ec3m (Venue).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00ed c\u1ea5p ph\u00e9p, ph\u00e1p l\u00fd, b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c (Copyrights).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00ed c\u1ee9ng cho Ngh\u1ec7 s\u0129\/Di\u1ec5n gi\u1ea3 (Artist Fee).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed s\u1ea3n xu\u1ea5t c\u1ed1 \u0111\u1ecbnh (S\u00e2n kh\u1ea5u, \u00c2m thanh, \u00c1nh s\u00e1ng (AVL)).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed Marketing &amp; PR (ph\u1ea7n c\u1ee9ng, booking&#8230;).<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_8989\" aria-describedby=\"caption-attachment-8989\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8989\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/1-18.jpg\" alt=\"Chi ph\u00ed C\u1ed1 \u0111\u1ecbnh (Fixed Costs)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/1-18.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/1-18-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/1-18-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/1-18-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8989\" class=\"wp-caption-text\">Chi ph\u00ed C\u1ed1 \u0111\u1ecbnh (Fixed Costs)<\/figcaption><\/figure>\n<h3><b>2. Chi ph\u00ed Bi\u1ebfn \u0111\u1ed5i (Variable Costs)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 nh\u1eefng chi ph\u00ed thay \u0111\u1ed5i tr\u1ef1c ti\u1ebfp d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham d\u1ef1 (attendees) c\u1ee7a b\u1ea1n. C\u00e0ng \u0111\u00f4ng kh\u00e1n gi\u1ea3, chi ph\u00ed n\u00e0y c\u00e0ng cao.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed F&amp;B (\u0110\u1ed3 \u0103n, n\u01b0\u1edbc u\u1ed1ng cho kh\u00e1n gi\u1ea3).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed qu\u00e0 t\u1eb7ng (Merchandise\/Gift\/Kit&#8230;).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed an ninh (thu\u00ea th\u00eam theo s\u1ed1 l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed nh\u00e2n s\u1ef1 th\u1eddi v\u1ee5 (PG, PB, staff so\u00e1t v\u00e9&#8230;).<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_8987\" aria-describedby=\"caption-attachment-8987\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-8987\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/2-19.jpg\" alt=\"Chi ph\u00ed Bi\u1ebfn \u0111\u1ed5i (Variable Costs)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/2-19.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/2-19-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/2-19-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/2-19-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8987\" class=\"wp-caption-text\">Chi ph\u00ed Bi\u1ebfn \u0111\u1ed5i (Variable Costs)<\/figcaption><\/figure>\n<h3><b>3. C\u00e1c Ngu\u1ed3n Doanh thu (Revenue Streams)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t, l\u00e0 &#8220;d\u00f2ng m\u00e1u&#8221; \u0111\u1ec3 &#8220;g\u00e1nh&#8221; to\u00e0n b\u1ed9 hai m\u1ee5c chi ph\u00ed tr\u00ean. M\u1ed9t k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch chuy\u00ean nghi\u1ec7p ph\u1ea3i d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n thu n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu B\u00e1n v\u00e9 (Ticketing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu T\u00e0i tr\u1ee3 (Sponsorship).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu t\u1eeb B\u00ecnh ch\u1ecdn c\u00f3 ph\u00ed (Paid Voting) (C\u1ef1c k\u1ef3 quan tr\u1ecdng v\u1edbi c\u00e1c Cu\u1ed9c thi S\u1eafc \u0111\u1eb9p).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu B\u00e1n V\u1eadt ph\u1ea9m (Merchandise) (R\u1ea5t quan tr\u1ecdng v\u1edbi Concert, Fan Meeting).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu F&amp;B, Booth t\u1ea1i s\u1ef1 ki\u1ec7n.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_8985\" aria-describedby=\"caption-attachment-8985\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-8985\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/3-19.jpg\" alt=\"C\u00e1c Ngu\u1ed3n Doanh thu (Revenue Streams)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/3-19.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/3-19-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/3-19-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/3-19-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8985\" class=\"wp-caption-text\">C\u00e1c Ngu\u1ed3n Doanh thu (Revenue Streams)<\/figcaption><\/figure>\n<h2><b>&#8220;N\u1ed7i \u0110au&#8221; Khi L\u1eadp Ng\u00e2n S\u00e1ch Th\u1ee7 C\u00f4ng B\u1eb1ng Excel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">R\u1ea5t nhi\u1ec1u BTC\/Promoter v\u1eabn \u0111ang s\u1eed d\u1ee5ng Excel \u0111\u1ec3 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c, nh\u01b0ng ti\u1ec1m \u1ea9n 4 &#8220;n\u1ed7i \u0111au&#8221; ch\u00ed m\u1ea1ng khi t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed quy m\u00f4 l\u1edbn:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00f4ng th\u1ec3 d\u1ef1 b\u00e1o Doanh thu ch\u00ednh x\u00e1c:<\/b><span style=\"font-weight: 400;\"> Excel l\u00e0 c\u00f4ng c\u1ee5 &#8220;nh\u1eadp li\u1ec7u&#8221; (passive), n\u00f3 kh\u00f4ng th\u1ec3 &#8220;d\u1ef1 b\u00e1o&#8221; (active). B\u1ea1n kh\u00f4ng th\u1ec3 A\/B testing gi\u00e1 v\u00e9, kh\u00f4ng bi\u1ebft n\u00ean ph\u00e2n b\u1ed5 bao nhi\u00eau v\u00e9 cho th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, v\u00e0 kh\u00f4ng th\u1ec3 t\u1ed1i \u01b0u doanh thu t\u1eeb fan to\u00e0n c\u1ea7u (v\u00ec Excel kh\u00f4ng t\u00edch h\u1ee3p thanh to\u00e1n qu\u1ed1c t\u1ebf).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u00f4ng th\u1ec3 theo d\u00f5i Real-time:<\/b><span style=\"font-weight: 400;\"> Khi b\u1ea1n m\u1edf b\u00e1n v\u00e9, Excel kh\u00f4ng th\u1ec3 cho b\u1ea1n bi\u1ebft doanh thu \u0111ang &#8220;nh\u1ea3y&#8221; real-time th\u1ebf n\u00e0o, ti\u1ec1n \u0111\u00e3 v\u1ec1 t\u00e0i kho\u1ea3n hay ch\u01b0a. B\u1ea1n ph\u1ea3i ch\u1edd k\u1ebf to\u00e1n b\u00e1o c\u00e1o, khi\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing b\u1ecb ch\u1eadm tr\u1ec5.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1ea3m h\u1ecda \u0110\u1ed1i so\u00e1t Th\u1ee7 c\u00f4ng:<\/b><span style=\"font-weight: 400;\"> N\u1ebfu b\u1ea1n b\u00e1n 10.000 v\u00e9 v\u00e0 y\u00eau c\u1ea7u chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng, ai s\u1ebd ng\u1ed3i \u0111\u1ed1i so\u00e1t 10.000 giao d\u1ecbch \u0111\u00f3? \u0110\u00e2y l\u00e0 m\u1ed9t &#8220;th\u1ea3m h\u1ecda&#8221; v\u1eadn h\u00e0nh, t\u1ed1n h\u00e0ng tr\u0103m gi\u1edd l\u00e0m vi\u1ec7c, t\u1ed1n nh\u00e2n l\u1ef1c v\u00e0 t\u1ef7 l\u1ec7 sai s\u00f3t c\u1ef1c cao.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1eef li\u1ec7u r\u1eddi r\u1ea1c, thi\u1ebfu b\u1ea3o m\u1eadt:<\/b><span style=\"font-weight: 400;\"> File d\u1ef1 to\u00e1n chi ph\u00ed n\u1eb1m \u1edf m\u00e1y Gi\u00e1m \u0111\u1ed1c. File k\u1ebf ho\u1ea1ch doanh thu n\u1eb1m \u1edf m\u00e1y team Marketing. File \u0111\u1ed1i so\u00e1t thanh to\u00e1n n\u1eb1m \u1edf m\u00e1y K\u1ebf to\u00e1n. D\u1eef li\u1ec7u r\u1eddi r\u1ea1c, kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 b\u1ecb th\u1ea5t tho\u00e1t.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_8981\" aria-describedby=\"caption-attachment-8981\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8981\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/5-15.jpg\" alt=\"&quot;N\u1ed7i \u0110au&quot; Khi L\u1eadp Ng\u00e2n S\u00e1ch Th\u1ee7 C\u00f4ng B\u1eb1ng Excel\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/5-15.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/5-15-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/5-15-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/5-15-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8981\" class=\"wp-caption-text\">&#8220;N\u1ed7i \u0110au&#8221; Khi L\u1eadp Ng\u00e2n S\u00e1ch Th\u1ee7 C\u00f4ng B\u1eb1ng Excel<\/figcaption><\/figure>\n<h2><b>Quy Tr\u00ecnh 5 B\u01b0\u1edbc L\u1eadp Ng\u00e2n S\u00e1ch S\u1ef1 Ki\u1ec7n To\u00e0n Di\u1ec7n (A-Z)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u00e1nh nh\u1eefng &#8220;n\u1ed7i \u0111au&#8221; tr\u00ean, m\u1ed9t quy tr\u00ecnh chuy\u00ean nghi\u1ec7p c\u1ea7n 5 b\u01b0\u1edbc sau:<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 1: Li\u1ec7t k\u00ea TO\u00c0N B\u1ed8 Chi ph\u00ed S\u1ea3n xu\u1ea5t &amp; V\u1eadn h\u00e0nh (Expenses)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc &#8220;Brainstorm&#8221; to\u00e0n b\u1ed9 chi ph\u00ed. \u0110\u1eebng b\u1ecf s\u00f3t b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec, d\u00f9 l\u00e0 nh\u1ecf nh\u1ea5t. \u0110\u1ec3 d\u1ec5 qu\u1ea3n l\u00fd, h\u00e3y chia ch\u00fang th\u00e0nh c\u00e1c &#8220;H\u1ea1ng m\u1ee5c M\u1eb9&#8221; (Master Categories).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap b\u1ea1n h\u00ecnh dung, \u0111\u00e2y l\u00e0 m\u1ed9t b\u1ea3ng m\u1eabu ph\u00e2n lo\u1ea1i c\u00e1c h\u1ea1ng m\u1ee5c chi ph\u00ed m\u00e0 c\u00e1c BTC chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>H\u1ea1ng m\u1ee5c M\u1eb9<\/b><\/td>\n<td><b>H\u1ea1ng m\u1ee5c Con (Chi ti\u1ebft)<\/b><\/td>\n<td><b>Ghi ch\u00fa (V\u00ed d\u1ee5)<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>\u0110\u1ecba \u0111i\u1ec3m (Venue)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; Ph\u00ed thu\u00ea \u0111\u1ecba \u0111i\u1ec3m (S\u00e2n v\u1eadn \u0111\u1ed9ng, Nh\u00e0 thi \u0111\u1ea5u&#8230;)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ph\u00ed \u0111i\u1ec7n, n\u01b0\u1edbc, v\u1ec7 sinh<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ph\u00ed set-up, d\u1ecdn d\u1eb9p<\/span><\/td>\n<td><span style=\"font-weight: 400;\">C\u1ea7n ki\u1ec3m tra k\u1ef9 c\u00e1c chi ph\u00ed &#8220;\u1ea9n&#8221; trong h\u1ee3p \u0111\u1ed3ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>S\u1ea3n xu\u1ea5t (Production)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; S\u00e2n kh\u1ea5u, D\u00e0n d\u1ef1ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u00c2m thanh (Sound)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; \u00c1nh s\u00e1ng (Lighting)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; M\u00e0n h\u00ecnh LED<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Hi\u1ec7u \u1ee9ng (Ph\u00e1o, kh\u00f3i&#8230;)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0110\u00e2y th\u01b0\u1eddng l\u00e0 h\u1ea1ng m\u1ee5c &#8220;ng\u1ed1n&#8221; ng\u00e2n s\u00e1ch nh\u1ea5t.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Nh\u00e2n t\u00e0i (Talent)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; Ph\u00ed cho Ngh\u1ec7 s\u0129 ch\u00ednh (Artist Fee)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ph\u00ed cho Ngh\u1ec7 s\u0129 kh\u00e1ch m\u1eddi, Ban nh\u1ea1c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ph\u00ed MC, Di\u1ec5n gi\u1ea3<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed \u0111i l\u1ea1i, \u0103n \u1edf (Rider)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ph\u1ea3i \u0111\u1ecdc k\u1ef9 &#8220;Rider&#8221; (y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt) c\u1ee7a ngh\u1ec7 s\u0129.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Marketing &amp; PR<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed ch\u1ea1y qu\u1ea3ng c\u00e1o (Ads)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed PR, B\u00e1o ch\u00ed<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed KOLs\/Influencers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed thi\u1ebft k\u1ebf, in \u1ea5n POSM<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chi ph\u00ed n\u00e0y quy\u1ebft \u0111\u1ecbnh vi\u1ec7c b\u1ea1n c\u00f3 &#8220;ch\u00e1y v\u00e9&#8221; hay kh\u00f4ng.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>V\u1eadn h\u00e0nh (Operation)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; Nh\u00e2n s\u1ef1 (An ninh, So\u00e1t v\u00e9, T\u00ecnh nguy\u1ec7n vi\u00ean&#8230;)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Y t\u1ebf, C\u1ee9u h\u1ecfa<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; B\u1ed9 \u0111\u00e0m, Thi\u1ebft b\u1ecb li\u00ean l\u1ea1c<\/span><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><b>Ph\u00e1p l\u00fd &amp; D\u1ef1 ph\u00f2ng<\/b><\/td>\n<td><span style=\"font-weight: 400;\">&#8211; Ph\u00ed xin gi\u1ea5y ph\u00e9p t\u1ed5 ch\u1ee9c<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ph\u00ed b\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c (VCPMC)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; B\u1ea3o hi\u1ec3m s\u1ef1 ki\u1ec7n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chi ph\u00ed D\u1ef1 ph\u00f2ng (10-15%)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>B\u01b0\u1edbc 2: L\u1eadp K\u1ebf ho\u1ea1ch &amp; T\u1ed1i \u01b0u Doanh thu (Revenue Optimization)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc m\u00e0 c\u00e1c BTC\/Promoter chuy\u00ean nghi\u1ec7p (partner c\u1ee7a Eventista) l\u00e0m kh\u00e1c bi\u1ec7t. Thay v\u00ec \u0111\u1ec3 doanh thu &#8220;b\u1ecb \u0111\u1ed9ng&#8221;, h\u1ecd &#8220;ch\u1ee7 \u0111\u1ed9ng&#8221; t\u1ed1i \u01b0u n\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng ch\u1ec9 b\u00e1n 1 lo\u1ea1i v\u00e9. B\u1ea1n ph\u1ea3i t\u1ea1o m\u1ed9t &#8220;Ma tr\u1eadn Gi\u00e1 v\u00e9&#8221; (Pricing Matrix) \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a (v\u00ed d\u1ee5: V\u00e9 Super Early Bird, Early Bird, Regular, VIP, VVIP, Combo&#8230;).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng quan tr\u1ecdng nh\u1ea5t: <\/span><b>\u0110\u1eebng ch\u1ec9 b\u00e1n h\u00e0ng trong n\u01b0\u1edbc.<\/b><span style=\"font-weight: 400;\"> C\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed (Concert, Cu\u1ed9c thi S\u1eafc \u0111\u1eb9p nh\u01b0 Miss Charm) c\u00f3 l\u01b0\u1ee3ng fan qu\u1ed1c t\u1ebf kh\u1ed5ng l\u1ed3 s\u1eb5n s\u00e0ng chi ti\u1ec1n. N\u1ebfu b\u1ea1n ch\u1ec9 ch\u1ea5p nh\u1eadn chuy\u1ec3n kho\u1ea3n ng\u00e2n h\u00e0ng Vi\u1ec7t Nam, b\u1ea1n \u0111ang <\/span><b>b\u1ecf l\u1ee1 m\u1ed9t ngu\u1ed3n doanh thu kh\u1ed5ng l\u1ed3.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 (do Eventista cung c\u1ea5p v\u00e0 v\u1eadn h\u00e0nh) ph\u00e1t huy vai tr\u00f2:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u1edbi <\/b><b>1Zone<\/b><b> (V\u00e9 &amp; V\u1eadt ph\u1ea9m):<\/b><span style=\"font-weight: 400;\"> Eventista kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;c\u00f4ng c\u1ee5&#8221;, m\u00e0 l\u00e0 &#8220;\u0110\u1ed1i t\u00e1c&#8221; gi\u00fap b\u1ea1n. B\u1ea1n ch\u1ec9 c\u1ea7n cung c\u1ea5p material, <\/span><b>\u0111\u1ed9i ng\u0169 Eventista s\u1ebd setup c\u1ed5ng b\u00e1n v\u00e9<\/b><span style=\"font-weight: 400;\"> cho b\u1ea1n.<\/span>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>B\u00e1n c\u1ea3 V\u00e9 V\u00c0 V\u1eadt ph\u1ea9m:<\/b><span style=\"font-weight: 400;\"> Cho ph\u00e9p fan mua v\u00e9 V\u00c0 \u00e1o ph\u00f4ng\/lightstick&#8230; tr\u00ean c\u00f9ng 1 &#8220;Digital Hub&#8221;, gi\u00fap t\u1ed1i \u01b0u doanh thu tr\u00ean m\u1ed7i fan.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Thanh to\u00e1n To\u00e0n c\u1ea7u:<\/b> <span style=\"font-weight: 400;\">1Zone<\/span><span style=\"font-weight: 400;\"> t\u00edch h\u1ee3p s\u1eb5n <\/span><b>200 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n<\/b><span style=\"font-weight: 400;\"> t\u1ea1i <\/span><b>145+ qu\u1ed1c gia<\/b><span style=\"font-weight: 400;\">, s\u1eb5n s\u00e0ng nh\u1eadn ti\u1ec1n t\u1eeb fan qu\u1ed1c t\u1ebf.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Setup Nhanh (24h):<\/b><span style=\"font-weight: 400;\"> C\u1ed5ng b\u00e1n v\u00e9 mang <\/span><b>t\u00ean mi\u1ec1n ri\u00eang<\/b><span style=\"font-weight: 400;\">, \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1eb5n s\u00e0ng trong 24h.<\/span><\/li>\n<\/ol>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>V\u1edbi <\/b><b>1Vote<\/b><b> (B\u00ecnh ch\u1ecdn):<\/b><span style=\"font-weight: 400;\"> T\u01b0\u01a1ng t\u1ef1, <\/span><span style=\"font-weight: 400;\">1Vote<\/span><span style=\"font-weight: 400;\"> cho ph\u00e9p BTC Cu\u1ed9c thi S\u1eafc \u0111\u1eb9p thu ph\u00ed b\u00ecnh ch\u1ecdn t\u1eeb fan qu\u1ed1c t\u1ebf, m\u1ed9t ngu\u1ed3n doanh thu chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed s\u1ea3n xu\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ch\u00fa th\u00edch: S\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng chuy\u00ean nghi\u1ec7p (nh\u01b0 1Zone, 1Vote) gi\u00fap BTC t\u1ed1i \u01b0u v\u00e0 d\u1ef1 b\u00e1o doanh thu t\u1eeb th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/span><\/p>\n<figure id=\"attachment_8983\" aria-describedby=\"caption-attachment-8983\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8983\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/4-18.jpg\" alt=\"L\u1eadp K\u1ebf ho\u1ea1ch &amp; T\u1ed1i \u01b0u Doanh thu (Revenue Optimization)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/4-18.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/4-18-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/4-18-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/4-18-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8983\" class=\"wp-caption-text\">L\u1eadp K\u1ebf ho\u1ea1ch &amp; T\u1ed1i \u01b0u Doanh thu (Revenue Optimization)<\/figcaption><\/figure>\n<h3><b>B\u01b0\u1edbc 3: Ph\u00e2n b\u1ed5 Chi ph\u00ed D\u1ef1 ph\u00f2ng (Contingency)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o di\u1ec5n ra 100% nh\u01b0 k\u1ebf ho\u1ea1ch. S\u1ebd lu\u00f4n c\u00f3 chi ph\u00ed ph\u00e1t sinh (v\u00ed d\u1ee5: th\u1eddi ti\u1ebft x\u1ea5u l\u00e0m h\u1ecfng thi\u1ebft b\u1ecb, ngh\u1ec7 s\u0129 y\u00eau c\u1ea7u th\u00eam \u0111\u1ed3, m\u00e1y ph\u00e1t \u0111i\u1ec7n d\u1ef1 ph\u00f2ng, thu\u00ea th\u00eam an ninh&#8230;).<\/span><\/p>\n<p><b>Quy t\u1eafc chung:<\/b><span style=\"font-weight: 400;\"> Lu\u00f4n tr\u00edch t\u1eeb <\/span><b>10% &#8211; 15% T\u1ed4NG CHI PH\u00cd<\/b><span style=\"font-weight: 400;\"> (t\u1eeb B\u01b0\u1edbc 1) l\u00e0m qu\u1ef9 d\u1ef1 ph\u00f2ng (Contingency Fund).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u01b0u \u00fd: Qu\u1ef9 n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c &#8220;kh\u00f3a&#8221; l\u1ea1i. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ti\u1ec1n \u0111\u1ec3 team marketing &#8220;\u0111\u1ed1t&#8221; th\u00eam. N\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi c\u00f3 s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd cao nh\u1ea5t (Event Manager \/ Producer) cho c\u00e1c tr\u01b0\u1eddng h\u1ee3p <\/span><i><span style=\"font-weight: 400;\">kh\u1ea9n c\u1ea5p, ngo\u00e0i k\u1ebf ho\u1ea1ch<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_8977\" aria-describedby=\"caption-attachment-8977\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8977\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/7-6.jpg\" alt=\"Ph\u00e2n b\u1ed5 Chi ph\u00ed D\u1ef1 ph\u00f2ng (Contingency)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/7-6.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/7-6-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/7-6-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/7-6-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8977\" class=\"wp-caption-text\">Ph\u00e2n b\u1ed5 Chi ph\u00ed D\u1ef1 ph\u00f2ng (Contingency)<\/figcaption><\/figure>\n<h3><b>B\u01b0\u1edbc 4: Theo d\u00f5i &amp; B\u00e1o c\u00e1o Real-time (Tracking)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u1eadp ng\u00e2n s\u00e1ch xong kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;\u0111\u1ec3 \u0111\u00f3&#8221;. B\u1ea1n ph\u1ea3i theo d\u00f5i n\u00f3 h\u00e0ng ng\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n v\u00e9 b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ea5n \u0111\u1ec1 c\u1ee7a Excel l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 theo d\u00f5i real-time. B\u1ea1n ph\u1ea3i ch\u1edd k\u1ebf to\u00e1n b\u00e1o c\u00e1o v\u00e0o cu\u1ed1i ng\u00e0y, khi\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ecb ch\u1eadm tr\u1ec5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p C\u00f4ng ngh\u1ec7 (Eventista):<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi BTC h\u1ee3p t\u00e1c v\u1edbi Eventista (s\u1eed d\u1ee5ng 1Zone hay 1Vote), Eventista s\u1ebd cung c\u1ea5p m\u1ed9t Dashboard b\u00e1o c\u00e1o Real-time. BTC (ho\u1eb7c ng\u01b0\u1eddi \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n) c\u00f3 th\u1ec3 \u0111\u0103ng nh\u1eadp v\u00e0 th\u1ea5y ngay l\u1eadp t\u1ee9c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh thu ch\u00ednh x\u00e1c l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lo\u1ea1i v\u00e9\/g\u00f3i vote n\u00e0o \u0111ang b\u00e1n ch\u1ea1y nh\u1ea5t?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ec1n t\u1eeb qu\u1ed1c gia n\u00e0o \u0111ang v\u1ec1 nhi\u1ec1u nh\u1ea5t?<\/span><\/li>\n<\/ul>\n<p><b>L\u1ee3i \u00edch:<\/b><span style=\"font-weight: 400;\"> Gi\u00fap BTC \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c. V\u00ed d\u1ee5: &#8220;Doanh thu t\u1eeb fan Th\u00e1i Lan \u0111ang r\u1ea5t cao, h\u00e3y \u0111\u1ea9y th\u00eam qu\u1ea3ng c\u00e1o v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y!&#8221; ho\u1eb7c &#8220;V\u00e9 VIP b\u00e1n ch\u1eadm, tung m\u00e3 gi\u1ea3m gi\u00e1 nh\u1eb9 cho KOCs&#8221;.<\/span><\/p>\n<figure id=\"attachment_8975\" aria-describedby=\"caption-attachment-8975\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8975\" src=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/8-3.jpg\" alt=\"Theo d\u00f5i &amp; B\u00e1o c\u00e1o Real-time (Tracking)\" width=\"1200\" height=\"900\" srcset=\"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/8-3.jpg 1200w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/8-3-300x225.jpg 300w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/8-3-1024x768.jpg 1024w, https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/8-3-768x576.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-8975\" class=\"wp-caption-text\">Theo d\u00f5i &amp; B\u00e1o c\u00e1o Real-time (Tracking)<\/figcaption><\/figure>\n<h3><b>B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng ROI &amp; Quy\u1ebft to\u00e1n (Post-Event)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi s\u1ef1 ki\u1ec7n k\u1ebft th\u00fac, c\u00f4ng vi\u1ec7c t\u00e0i ch\u00ednh m\u1edbi th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ebft to\u00e1n (Final Settlement):<\/b><span style=\"font-weight: 400;\"> Thu th\u1eadp to\u00e0n b\u1ed9 h\u00f3a \u0111\u01a1n (invoice) t\u1eeb c\u00e1c nh\u00e0 th\u1ea7u. So s\u00e1nh c\u1ed9t &#8220;D\u1ef1 to\u00e1n&#8221; (t\u1eeb B\u01b0\u1edbc 1) v\u00e0 c\u1ed9t &#8220;Th\u1ef1c chi&#8221; (Actual).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110o l\u01b0\u1eddng ROI (Return on Investment):<\/b><span style=\"font-weight: 400;\"> T\u00ednh to\u00e1n xem s\u1ef1 ki\u1ec7n n\u00e0y L\u00e3i hay L\u1ed7.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">C\u00f4ng th\u1ee9c \u0111\u01a1n gi\u1ea3n: <\/span><span style=\"font-weight: 400;\">ROI = (T\u1ed5ng Doanh thu &#8211; T\u1ed5ng Chi ph\u00ed) \/ T\u1ed5ng Chi ph\u00ed * 100%<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e0i h\u1ecdc (Key Learnings):<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i c\u00e1c b\u00e0i h\u1ecdc: Chi ph\u00ed n\u00e0o b\u1ecb &#8220;l\u00e3ng ph\u00ed&#8221;? Ngu\u1ed3n thu n\u00e0o hi\u1ec7u qu\u1ea3 nh\u1ea5t? Nh\u00e0 th\u1ea7u n\u00e0o l\u00e0m vi\u1ec7c t\u1ed1t? \u0110\u00e2y l\u00e0 d\u1eef li\u1ec7u &#8220;v\u00e0ng&#8221; cho s\u1ef1 ki\u1ec7n ti\u1ebfp theo.<\/span><\/li>\n<\/ol>\n<h2><b>5 B\u00ed Quy\u1ebft &#8220;V\u00e0ng&#8221; Gi\u00fap Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed (Cost Saving)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 m\u1ee5c ti\u00eau l\u00e0 &#8220;T\u1ed1i \u01b0u Doanh thu&#8221;, vi\u1ec7c &#8220;Ti\u1ebft ki\u1ec7m Chi ph\u00ed&#8221; th\u00f4ng minh c\u0169ng r\u1ea5t quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 m\u1eb9o th\u1ef1c t\u1ebf:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e0m ph\u00e1n D\u1ef1a tr\u00ean Quan h\u1ec7 L\u00e2u d\u00e0i:<\/b><span style=\"font-weight: 400;\"> \u0110\u1eebng ch\u1ec9 \u0111\u00e0m ph\u00e1n (negotiate) cho 1 show. H\u00e3y \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c nh\u00e0 th\u1ea7u (venue, production) d\u1ef1a tr\u00ean vi\u1ec7c h\u1ee3p t\u00e1c cho 3-5 show ti\u1ebfp theo. H\u1ecd s\u1ebd cho b\u1ea1n m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ecm ki\u1ebfm T\u00e0i tr\u1ee3 Hi\u1ec7n v\u1eadt (In-kind Sponsorship):<\/b><span style=\"font-weight: 400;\"> Thay v\u00ec xin ti\u1ec1n m\u1eb7t, h\u00e3y xin t\u00e0i tr\u1ee3 hi\u1ec7n v\u1eadt \u0111\u1ec3 &#8220;g\u00e1nh&#8221; c\u00e1c chi ph\u00ed l\u1edbn. V\u00ed d\u1ee5: H\u00e3ng h\u00e0ng kh\u00f4ng t\u00e0i tr\u1ee3 v\u00e9 m\u00e1y bay cho ngh\u1ec7 s\u0129, H\u00e3ng \u0111\u1ed3 u\u1ed1ng lo to\u00e0n b\u1ed9 F&amp;B, Kh\u00e1ch s\u1ea1n t\u00e0i tr\u1ee3 ph\u00f2ng \u1edf&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ch\u1ecdn th\u1eddi \u0111i\u1ec3m &#8220;Ngo\u00e0i m\u00f9a cao \u0111i\u1ec3m&#8221; (Off-peak):<\/b><span style=\"font-weight: 400;\"> N\u1ebfu c\u00f3 th\u1ec3, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n v\u00e0o ng\u00e0y th\u01b0\u1eddng (thay v\u00ec cu\u1ed1i tu\u1ea7n) ho\u1eb7c m\u00f9a th\u1ea5p \u0111i\u1ec3m. Chi ph\u00ed thu\u00ea \u0111\u1ecba \u0111i\u1ec3m (venue) c\u00f3 th\u1ec3 r\u1ebb h\u01a1n 30-40%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u H\u1eadu c\u1ea7n (Logistics):<\/b><span style=\"font-weight: 400;\"> L\u00ean k\u1ebf ho\u1ea1ch v\u1eadn chuy\u1ec3n thi\u1ebft b\u1ecb (logistic) m\u1ed9t c\u00e1ch th\u00f4ng minh, g\u1ed9p c\u00e1c \u0111\u1ee3t v\u1eadn chuy\u1ec3n. \u01afu ti\u00ean c\u00e1c thi\u1ebft k\u1ebf s\u00e2n kh\u1ea5u c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eed d\u1ee5ng C\u00f4ng ngh\u1ec7 Thay th\u1ebf In \u1ea5n:<\/b><span style=\"font-weight: 400;\"> Thay v\u00ec in 10.000 v\u00e9 gi\u1ea5y (t\u1ed1n k\u00e9m, d\u1ec5 m\u1ea5t), h\u00e3y d\u00f9ng <\/span><b>v\u00e9 \u0111i\u1ec7n t\u1eed (E-ticket) v\u1edbi QR Code<\/b><span style=\"font-weight: 400;\"> (nh\u01b0 <\/span><span style=\"font-weight: 400;\">1Zone<\/span><span style=\"font-weight: 400;\">). Thay v\u00ec in h\u00e0ng ng\u00e0n th\u01b0 m\u1eddi gi\u1ea5y, h\u00e3y d\u00f9ng Email Marketing.<\/span><\/li>\n<\/ol>\n<h2><b>1Zone &amp; 1Vote: C\u00f4ng C\u1ee5 T\u1ed1i \u01afu Ng\u00e2n S\u00e1ch V\u01b0\u1ee3t Tr\u1ed9i Excel<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Excel l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 &#8220;li\u1ec7t k\u00ea&#8221; chi ph\u00ed. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 &#8220;v\u1eadn h\u00e0nh&#8221; v\u00e0 &#8220;t\u1ed1i \u01b0u&#8221; ng\u00e2n s\u00e1ch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u1ea3n ng\u00e2n s\u00e1ch Excel kh\u00f4ng th\u1ec3 gi\u00fap b\u1ea1n <\/span><b>ch\u1ed1ng th\u1ea5t tho\u00e1t<\/b><span style=\"font-weight: 400;\">, <\/span><b>ch\u1ed1ng v\u00e9 gi\u1ea3 (scam)<\/b><span style=\"font-weight: 400;\">, hay <\/span><b>thu ti\u1ec1n t\u1eeb fan qu\u1ed1c t\u1ebf<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 l\u00fac vai tr\u00f2 c\u1ee7a m\u1ed9t <\/span><b>\u0110\u1ed1i t\u00e1c C\u00f4ng ngh\u1ec7<\/b><span style=\"font-weight: 400;\"> nh\u01b0 Eventista ph\u00e1t huy t\u00e1c d\u1ee5ng. Eventista cung c\u1ea5p m\u1ed9t <\/span><b>D\u1ecbch v\u1ee5 V\u1eadn h\u00e0nh Tr\u1ecdn g\u00f3i<\/b><span style=\"font-weight: 400;\">, v\u01b0\u1ee3t tr\u1ed9i ho\u00e0n to\u00e0n so v\u1edbi Excel:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi b\u1ea1n d\u00f9ng <\/span><a href=\"https:\/\/www.1zone.vn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1Zone<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>\u0111\u1ed9i ng\u0169 Eventista s\u1ebd setup v\u00e0 v\u1eadn h\u00e0nh<\/b><span style=\"font-weight: 400;\"> c\u1ed5ng b\u00e1n v\u00e9, \u0111\u1ea3m b\u1ea3o <\/span><b>QR \u0110\u1ed9c Nh\u1ea5t<\/b><span style=\"font-weight: 400;\"> (ch\u1ed1ng th\u1ea5t tho\u00e1t doanh thu t\u1eeb v\u00e9 gi\u1ea3), t\u00edch h\u1ee3p <\/span><b>thanh to\u00e1n to\u00e0n c\u1ea7u (145+ qu\u1ed1c gia)<\/b><span style=\"font-weight: 400;\"> (t\u1ed1i \u01b0u doanh thu qu\u1ed1c t\u1ebf) v\u00e0 b\u00e1n k\u00e8m <\/span><b>V\u1eadt ph\u1ea9m<\/b><span style=\"font-weight: 400;\"> (Merchandise).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi b\u1ea1n d\u00f9ng <\/span><span style=\"font-weight: 400;\">1Vote<\/span><span style=\"font-weight: 400;\">, <\/span><b>\u0111\u1ed9i ng\u0169 Eventista s\u1ebd setup v\u00e0 v\u1eadn h\u00e0nh<\/b><span style=\"font-weight: 400;\"> c\u1ed5ng b\u00ecnh ch\u1ecdn, \u0111\u1ea3m b\u1ea3o <\/span><b>minh b\u1ea1ch<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>t\u1ed1i \u01b0u doanh thu<\/b><span style=\"font-weight: 400;\"> t\u1eeb fan qu\u1ed1c t\u1ebf th\u00f4ng qua c\u00e1c c\u1ed5ng thanh to\u00e1n to\u00e0n c\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u00fang t\u00f4i cung c\u1ea5p <\/span><b>Dashboard Real-time<\/b><span style=\"font-weight: 400;\"> (\u0111i\u1ec1u Excel kh\u00f4ng th\u1ec3 l\u00e0m) v\u00e0 <\/span><b>\u0111\u1ed9i ng\u0169 CSKH 24\/7<\/b><span style=\"font-weight: 400;\"> t\u00fac tr\u1ef1c hotline h\u1ed7 tr\u1ee3 fan c\u1ee7a b\u1ea1n (\u0111i\u1ec1u Excel ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 l\u00e0m).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 1Vote c\u1ee7a Eventista vui l\u00f2ng li\u00ean h\u1ec7 <\/span><a href=\"https:\/\/eventistax.com\/lien-he\/\"><span style=\"font-weight: 400;\">t\u1ea1i \u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[H\u00ecnh \u1ea3nh: So s\u00e1nh song song. B\u00ean tr\u00e1i l\u00e0 logo Excel (m\u1edd, c\u0169, bi\u1ec3u t\u01b0\u1ee3ng $). B\u00ean ph\u1ea3i l\u00e0 logo Eventista\/1Zone\/1Vote (r\u00f5 n\u00e9t, hi\u1ec7n \u0111\u1ea1i, bi\u1ec3u t\u01b0\u1ee3ng $$, \u20ac\u20ac, \u00a3\u00a3, \u00a5\u00a5)]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00fa th\u00edch: N\u00e2ng c\u1ea5p t\u1eeb Excel l\u00ean n\u1ec1n t\u1ea3ng chuy\u00ean nghi\u1ec7p (do Eventista v\u1eadn h\u00e0nh) \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu to\u00e0n c\u1ea7u v\u00e0 ch\u1ed1ng th\u1ea5t tho\u00e1t.<\/span><\/p>\n<h2><b>K\u1ebft lu\u1eadn: L\u1eadp Ng\u00e2n S\u00e1ch l\u00e0 Qu\u1ea3n l\u00fd Doanh thu, kh\u00f4ng ph\u1ea3i Qu\u1ea3n l\u00fd Chi ph\u00ed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00f3m l\u1ea1i, m\u1ed9t BTC hay Promoter chuy\u00ean nghi\u1ec7p kh\u00f4ng \u0111\u1eb7t c\u00e2u h\u1ecfi &#8220;L\u00e0m sao \u0111\u1ec3 ti\u1ebft ki\u1ec7m nh\u1ea5t?&#8221;. H\u1ecd \u0111\u1eb7t c\u00e2u h\u1ecfi: &#8220;L\u00e0m sao \u0111\u1ec3 T\u1ed1i \u01b0u Doanh thu hi\u1ec7u qu\u1ea3 nh\u1ea5t?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u1ea3n ng\u00e2n s\u00e1ch chi ti\u1ebft l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn, nh\u01b0ng m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd (nh\u01b0 <\/span><span style=\"font-weight: 400;\">1Zone<\/span><span style=\"font-weight: 400;\"> v\u00e0 <\/span><span style=\"font-weight: 400;\">1Vote<\/span><span style=\"font-weight: 400;\">) m\u1edbi l\u00e0 c\u00f4ng c\u1ee5 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3. H\u00e3y coi ng\u00e2n s\u00e1ch l\u00e0 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0, v\u00e0 Eventista l\u00e0 \u0110\u1ed1i t\u00e1c C\u00f4ng ngh\u1ec7 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00f3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<p><b>\u0110\u1ec3 kh\u00e1m ph\u00e1 th\u00eam nhi\u1ec1u th\u00f4ng tin hay v\u00e0 b\u1ed5 \u00edch, h\u00e3y truy c\u1eadp ngay v\u00e0o <\/b><a href=\"https:\/\/eventistax.com\/blog\/\"><b>Blog Eventista<\/b><\/a><b> nh\u00e9!<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cEventista &#8211; <\/span><\/i><i><span style=\"font-weight: 400;\">H\u1ec7 sinh th\u00e1i gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a doanh thu cho s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed v\u00e0 ngh\u1ec7 s\u0129<\/span><\/i><i><span style=\"font-weight: 400;\">\u201d<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed (concert, liveshow, cu\u1ed9c thi s\u1eafc \u0111\u1eb9p) l\u00e0 m\u1ed9t &#8220;cu\u1ed9c ch\u01a1i&#8221; l\u1edbn, n\u01a1i chi ph\u00ed s\u1ea3n xu\u1ea5t (production) c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng t\u1ef7 \u0111\u1ed3ng. \u0110\u1ed1i v\u1edbi Ban t\u1ed5 ch\u1ee9c (BTC) v\u00e0 c\u00e1c Nh\u00e0 t\u1ed5 ch\u1ee9c (Promoters), &#8220;v\u1ee1&#8221; ng\u00e2n s\u00e1ch (budget overrun) l\u00e0 r\u1ee7i ro l\u1edbn nh\u1ea5t, c\u00f3 th\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-8972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"featured_image_url":"https:\/\/eventistax.com\/wp-content\/uploads\/2025\/11\/huong-dan-lap-ngan-sach-su-kien-0.jpg","_links":{"self":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/8972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/comments?post=8972"}],"version-history":[{"count":1,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/8972\/revisions"}],"predecessor-version":[{"id":8991,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/posts\/8972\/revisions\/8991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/media\/9655"}],"wp:attachment":[{"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/media?parent=8972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/categories?post=8972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eventistax.com\/vi\/wp-json\/wp\/v2\/tags?post=8972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}