{"id":8992,"date":"2025-11-20T11:23:52","date_gmt":"2025-11-20T04:23:52","guid":{"rendered":"https:\/\/eventistax.com\/?p=8992"},"modified":"2025-11-24T11:12:13","modified_gmt":"2025-11-24T04:12:13","slug":"huong-dan-lap-ke-hoach-to-chuc-su-kien-tu-a-z","status":"publish","type":"post","link":"https:\/\/eventistax.com\/vi\/blog\/huong-dan-lap-ke-hoach-to-chuc-su-kien-tu-a-z\/","title":{"rendered":"H\u01b0\u1edbng D\u1eabn L\u1eadp K\u1ebf Ho\u1ea1ch T\u1ed5 Ch\u1ee9c S\u1ef1 Ki\u1ec7n A-Z (Cho Concert, Cu\u1ed9c thi S\u1eafc \u0111\u1eb9p)"},"content":{"rendered":"

T\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed quy m\u00f4 l\u1edbn\u2014d\u00f9 l\u00e0 m\u1ed9t <\/span>Concert<\/b> b\u00f9ng n\u1ed5, m\u1ed9t <\/span>Cu\u1ed9c thi S\u1eafc \u0111\u1eb9p (Beauty Pageant)<\/b> t\u1ea7m c\u1ee1 qu\u1ed1c gia, hay m\u1ed9t <\/span>Gi\u1ea3i th\u01b0\u1edfng (Award)<\/b> uy t\u00edn\u2014lu\u00f4n l\u00e0 m\u1ed9t “cu\u1ed9c ch\u01a1i” ph\u1ee9c t\u1ea1p v\u00e0 \u00e1p l\u1ef1c. S\u1ef1 th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng hay, m\u00e0 \u0111\u1ebfn t\u1eeb m\u1ed9t <\/span>k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/b> (event plan) chi ti\u1ebft \u0111\u1ebfn t\u1eebng ph\u00fat.<\/span><\/p>\n

M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chuy\u00ean nghi\u1ec7p l\u00e0 “x\u01b0\u01a1ng s\u1ed1ng” gi\u00fap Ban t\u1ed5 ch\u1ee9c (BTC) v\u00e0 c\u00e1c Nh\u00e0 t\u1ed5 ch\u1ee9c (Promoters) ki\u1ec3m so\u00e1t r\u1ee7i ro, t\u1ed1i \u01b0u chi ph\u00ed, v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 <\/span>t\u1ed1i \u01b0u doanh thu (revenue optimization)<\/b>.<\/span><\/p>\n

V\u1edbi t\u01b0 c\u00e1ch l\u00e0 <\/span>\u0110\u1ed1i t\u00e1c C\u00f4ng ngh\u1ec7 chi\u1ebfn l\u01b0\u1ee3c<\/b> cho c\u00e1c s\u1ef1 ki\u1ec7n gi\u1ea3i tr\u00ed h\u00e0ng \u0111\u1ea7u, <\/span>Eventista<\/span><\/a> s\u1ebd chia s\u1ebb quy tr\u00ecnh 11 b\u01b0\u1edbc c\u1ed1t l\u00f5i \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p t\u1eeb A-Z.<\/span><\/p>\n

L\u1eadp K\u1ebf Ho\u1ea1ch T\u1ed5 Ch\u1ee9c S\u1ef1 Ki\u1ec7n l\u00e0 g\u00ec? (T\u1ea7m quan tr\u1ecdng v\u1edbi BTC & Promoters)<\/b><\/h2>\n

K\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t “checklist” \u0111\u01a1n thu\u1ea7n, m\u00e0 l\u00e0 m\u1ed9t “b\u1ea3n thi\u1ebft k\u1ebf” (blueprint) chi\u1ebfn l\u01b0\u1ee3c, t\u00e0i ch\u00ednh, v\u00e0 v\u1eadn h\u00e0nh. N\u00f3 l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169, \u0111\u1ea3m b\u1ea3o m\u1ecdi b\u1ed9 ph\u1eadn (t\u1eeb marketing, s\u1ea3n xu\u1ea5t \u0111\u1ebfn t\u00e0i ch\u00ednh) \u0111\u1ec1u \u0111i chung m\u1ed9t h\u01b0\u1edbng v\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t.<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 l\u00e0 r\u1ea5t l\u1edbn:<\/span><\/p>\n

    \n
  • V\u1edbi BTC\/Promoters:<\/b> L\u00e0 c\u00f4ng c\u1ee5 <\/span>Qu\u1ea3n l\u00fd R\u1ee7i ro<\/b> (v\u1ee1 ng\u00e2n s\u00e1ch, kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng) v\u00e0 <\/span>T\u1ed1i \u01b0u Doanh thu<\/b> (t\u1eeb v\u00e9, b\u00ecnh ch\u1ecdn, v\u1eadt ph\u1ea9m).<\/span><\/li>\n
  • V\u1edbi Fan:<\/b> L\u00e0 cam k\u1ebft cho m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 (t\u1eeb l\u00fac mua v\u00e9 \u0111\u1ebfn l\u00fac ra v\u1ec1).<\/span><\/li>\n<\/ul>\n
    \"L\u1eadp
    L\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n l\u00e0 g\u00ec<\/figcaption><\/figure>\n

    “N\u1ed7i \u0110au” C\u1ee7a L\u1eadp K\u1ebf Ho\u1ea1ch T\u1ed5 Ch\u1ee9c S\u1ef1 Ki\u1ec7n Th\u1ee7 C\u00f4ng (D\u00f9ng Excel, Form)<\/b><\/h2>\n

    R\u1ea5t nhi\u1ec1u BTC\/Promoter v\u1eabn l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 th\u1ee7 c\u00f4ng nh\u01b0 Excel v\u00e0 Google Form. \u0110\u00e2y l\u00e0 m\u1ed9t r\u1ee7i ro v\u1eadn h\u00e0nh kh\u1ed5ng l\u1ed3, d\u1eabn \u0111\u1ebfn c\u00e1c “n\u1ed7i \u0111au” ch\u00ed m\u1ea1ng:<\/span><\/p>\n

      \n
    • R\u1ee7i ro V\u1eadn h\u00e0nh:<\/b> Kh\u00f4ng th\u1ec3 ch\u1ed1ng <\/span>v\u00e9 gi\u1ea3 (scam)<\/b>, kh\u00f4ng th\u1ec3 <\/span>check-in 10.000 ng\u01b0\u1eddi<\/b> nhanh ch\u00f3ng (g\u00e2y \u00f9n t\u1eafc), kh\u00f4ng th\u1ec3 \u0111\u1ed1i so\u00e1t 10.000 l\u01b0\u1ee3t chuy\u1ec3n kho\u1ea3n (t\u1ed1n nh\u00e2n l\u1ef1c, sai s\u00f3t).<\/span><\/li>\n
    • R\u1ee7i ro Doanh thu:<\/b> Kh\u00f4ng th\u1ec3 <\/span>b\u00e1n v\u00e9\/thu ph\u00ed vote t\u1eeb fan qu\u1ed1c t\u1ebf<\/b> (v\u00ec kh\u00f4ng c\u00f3 c\u1ed5ng thanh to\u00e1n to\u00e0n c\u1ea7u).<\/span><\/li>\n
    • R\u1ee7i ro Th\u01b0\u01a1ng hi\u1ec7u:<\/b> Tr\u1ea3i nghi\u1ec7m fan t\u1ec7 (ch\u1edd x\u00e1c nh\u1eadn v\u00e9, check-in h\u1ed7n lo\u1ea1n), thi\u1ebfu chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n
      \""N\u1ed7i
      “N\u1ed7i \u0110au” C\u1ee7a L\u1eadp K\u1ebf Ho\u1ea1ch T\u1ed5 Ch\u1ee9c S\u1ef1 Ki\u1ec7n Th\u1ee7 C\u00f4ng (D\u00f9ng Excel, Form)<\/figcaption><\/figure>\n

      Giai \u0111o\u1ea1n 1: L\u1eadp K\u1ebf Ho\u1ea1ch Chi\u1ebfn L\u01b0\u1ee3c & C\u00f4ng Ngh\u1ec7 (60 Ng\u00e0y tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n)<\/b><\/h2>\n

      \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n n\u1ec1n m\u00f3ng, quy\u1ebft \u0111\u1ecbnh 70% s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 ki\u1ec7n.<\/span><\/p>\n

      B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau (T\u1ed1i \u01b0u Doanh thu) & \u0110\u1ed1i t\u01b0\u1ee3ng (Fan)<\/b><\/h3>\n

      L\u1eadp K\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u1edbi 2 c\u00e2u h\u1ecfi r\u00f5 r\u00e0ng:<\/span><\/p>\n

        \n
      • M\u1ee5c ti\u00eau (WHY?):<\/b> M\u1ee5c ti\u00eau ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ecbnh v\u1ecb c\u1ee7a Eventista. V\u00ed d\u1ee5: “B\u00e1n 20.000 v\u00e9 concert”, “Thu v\u1ec1 2 tri\u1ec7u l\u01b0\u1ee3t b\u00ecnh ch\u1ecdn (c\u00f3 ph\u00ed)”, “T\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i fan (fan engagement)”. M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i l\u00e0 <\/span>T\u1ed1i \u01b0u Doanh thu (Revenue Optimization)<\/b>.<\/span><\/li>\n
      • \u0110\u1ed1i t\u01b0\u1ee3ng (WHO?):<\/b> B\u1ea1n t\u1ed5 ch\u1ee9c cho ai? (V\u00ed d\u1ee5: Fan “ru\u1ed9t” c\u1ee7a Ngh\u1ec7 s\u0129 A, Kh\u00e1n gi\u1ea3 c\u00e1c cu\u1ed9c thi S\u1eafc \u0111\u1eb9p).<\/span><\/li>\n<\/ul>\n

        B\u01b0\u1edbc 2: L\u1eadp Ng\u00e2n s\u00e1ch (Chi ph\u00ed) & K\u1ebf ho\u1ea1ch Doanh thu (Qu\u1ed1c t\u1ebf)<\/b><\/h3>\n

        Ng\u00e2n s\u00e1ch chuy\u00ean nghi\u1ec7p lu\u00f4n c\u00f3 2 v\u1ebf song song:<\/span><\/p>\n

          \n
        1. D\u1ef1 to\u00e1n Chi ph\u00ed (Expenses):<\/b> Li\u1ec7t k\u00ea c\u00e1c chi ph\u00ed kh\u1ed5ng l\u1ed3 (S\u1ea3n xu\u1ea5t, \u0110\u1ecba \u0111i\u1ec3m, Ngh\u1ec7 s\u0129…). (B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft “L\u1eadp ng\u00e2n s\u00e1ch s\u1ef1 ki\u1ec7n” chi ti\u1ebft c\u1ee7a ch\u00fang t\u00f4i).<\/span><\/li>\n
        2. K\u1ebf ho\u1ea1ch Doanh thu (Revenues):<\/b> \u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t. K\u1ebf ho\u1ea1ch ph\u1ea3i bao g\u1ed3m doanh thu t\u1eeb: B\u00e1n v\u00e9 (Ticketing), B\u00e1n V\u1eadt ph\u1ea9m (Merchandise), B\u00ecnh ch\u1ecdn c\u00f3 ph\u00ed (Paid Voting), v\u00e0 T\u00e0i tr\u1ee3. G\u00f3c nh\u00ecn m\u1edbi \u1edf \u0111\u00e2y l\u00e0 K\u1ebf ho\u1ea1ch Doanh thu ph\u1ea3i bao g\u1ed3m c\u1ea3 th\u1ecb tr\u01b0\u1eddng <\/span>To\u00e0n c\u1ea7u<\/b> (fan qu\u1ed1c t\u1ebf), ch\u1ee9 kh\u00f4ng ch\u1ec9 n\u1ed9i \u0111\u1ecba.<\/span><\/li>\n<\/ol>\n
          \"L\u1eadp
          L\u1eadp Ng\u00e2n s\u00e1ch (Chi ph\u00ed) & K\u1ebf ho\u1ea1ch Doanh thu (Qu\u1ed1c t\u1ebf)<\/figcaption><\/figure>\n

          B\u01b0\u1edbc 3: L\u1ef1a ch\u1ecdn \u0110\u1ed1i T\u00e1c C\u00f4ng Ngh\u1ec7 V\u1eadn H\u00e0nh (1Zone & 1Vote)<\/b><\/h3>\n

          \u0110\u00e2y l\u00e0 b\u01b0\u1edbc “game-changer” (thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i) m\u00e0 c\u00e1c BTC chuy\u00ean nghi\u1ec7p th\u1ef1c hi\u1ec7n ngay t\u1eeb giai \u0111o\u1ea1n chi\u1ebfn l\u01b0\u1ee3c. T\u1ea1i sao? V\u00ec c\u00f4ng ngh\u1ec7 quy\u1ebft \u0111\u1ecbnh K\u1ebf ho\u1ea1ch Doanh thu (\u1edf B\u01b0\u1edbc 2) c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c kh\u00f4ng.<\/span><\/p>\n

          M\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n chuy\u00ean nghi\u1ec7p l\u00e0 t\u00ecm m\u1ed9t <\/span>\u0110\u1ed1i t\u00e1c C\u00f4ng ngh\u1ec7<\/b> (nh\u01b0 Eventista) \u0111\u1ec3 v\u1eadn h\u00e0nh, thay v\u00ec t\u1ef1 l\u00e0m (DIY) b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 r\u1eddi r\u1ea1c.<\/span><\/p>\n

          M\u00f4 h\u00ecnh “D\u1ecbch v\u1ee5 Tr\u1ecdn g\u00f3i” l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n c\u1ee7a Eventista v\u1eadn h\u00e0nh nh\u01b0 sau:<\/span><\/p>\n

            \n
          1. BTC\/Ngh\u1ec7 s\u0129 cung c\u1ea5p “material” (banner, th\u00f4ng tin, gi\u00e1 v\u00e9, th\u1ec3 l\u1ec7…).<\/span><\/li>\n
          2. \u0110\u1ed9i ng\u0169 Eventista<\/b> s\u1ebd tr\u1ef1c ti\u1ebfp <\/span>setup & config<\/b> to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng (C\u1ed5ng <\/span>1Zone<\/span> ho\u1eb7c <\/span>1Vote<\/span>).<\/span><\/li>\n
          3. Eventista cam k\u1ebft b\u00e0n giao c\u1ed5ng ho\u00e0n ch\u1ec9nh (mang <\/span>T\u00ean mi\u1ec1n ri\u00eang<\/b>, \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u) <\/span>ch\u1ec9 trong 24h<\/b>.<\/span><\/li>\n<\/ol>\n

            Ch\u00fa th\u00edch: Quy tr\u00ecnh Eventista tr\u1edf th\u00e0nh \u0110\u1ed1i t\u00e1c C\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh tr\u1ecdn g\u00f3i cho s\u1ef1 ki\u1ec7n.<\/span><\/p>\n

            \"L\u1ef1a
            L\u1ef1a ch\u1ecdn \u0110\u1ed1i T\u00e1c C\u00f4ng Ngh\u1ec7 V\u1eadn H\u00e0nh (1Zone & 1Vote)<\/figcaption><\/figure>\n

            B\u01b0\u1edbc 4: Ch\u1ed1t Th\u1eddi gian, \u0110\u1ecba \u0111i\u1ec3m & Ph\u00e1p l\u00fd<\/b><\/h3>\n

            Sau khi \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ngh\u1ec7 v\u00e0 doanh thu, \u0111\u00e2y l\u00e0 l\u00fac ch\u1ed1t c\u00e1c h\u1ea1ng m\u1ee5c “c\u1ee9ng”:<\/span><\/p>\n

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            • Th\u1eddi gian:<\/b> Ch\u1ed1t ng\u00e0y “v\u00e0ng”, tr\u00e1nh tr\u00f9ng l\u1eb7p.<\/span><\/li>\n
            • \u0110\u1ecba \u0111i\u1ec3m (Venue):<\/b> Kh\u1ea3o s\u00e1t (site check) k\u1ef9 c\u00e0ng (s\u1ee9c ch\u1ee9a, an ninh, l\u1ed1i v\u00e0o, ngu\u1ed3n \u0111i\u1ec7n).<\/span><\/li>\n
            • Ph\u00e1p l\u00fd (Quan tr\u1ecdng):<\/b> Ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch xin Gi\u1ea5y ph\u00e9p t\u1ed5 ch\u1ee9c (S\u1edf VHTT), B\u1ea3n quy\u1ec1n \u00e2m nh\u1ea1c (VCPMC), PCCC, An ninh tr\u1eadt t\u1ef1.<\/span><\/li>\n<\/ul>\n
              \"Ch\u1ed1t
              Ch\u1ed1t Th\u1eddi gian, \u0110\u1ecba \u0111i\u1ec3m & Ph\u00e1p l\u00fd<\/figcaption><\/figure>\n

              B\u01b0\u1edbc 5: L\u00ean K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng & M\u1edf b\u00e1n\/B\u00ecnh ch\u1ecdn<\/b><\/h3>\n

              K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng (Marketing Plan) ph\u1ea3i \u0111i song song v\u1edbi k\u1ebf ho\u1ea1ch c\u00f4ng ngh\u1ec7 (Technology Plan).<\/span><\/p>\n

                \n
              • L\u00ean timeline chi ti\u1ebft: Giai \u0111o\u1ea1n “L\u00e0m n\u00f3ng” (Pre-heat), Giai \u0111o\u1ea1n “M\u1edf b\u00e1n\/M\u1edf c\u1ed5ng vote” (Launch), Giai \u0111o\u1ea1n “Th\u00fac \u0111\u1ea9y” (Push).<\/span><\/li>\n
              • Khi \u0111\u00e3 c\u00f3 <\/span>1Zone<\/span>\/<\/span>1Vote<\/span> (do Eventista setup), vi\u1ec7c “Launch” tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n. BTC ch\u1ec9 c\u1ea7n qu\u1ea3ng b\u00e1 1 \u0111\u01b0\u1eddng link (t\u00ean mi\u1ec1n ri\u00eang) duy nh\u1ea5t. <\/span>\u0110\u1ed9i ng\u0169 Eventista<\/b> c\u0169ng s\u1ebd <\/span>h\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng<\/b> lan t\u1ecfa chi\u1ebfn d\u1ecbch n\u00e0y.<\/span><\/li>\n<\/ul>\n
                \"L\u00ean
                L\u00ean K\u1ebf ho\u1ea1ch Truy\u1ec1n th\u00f4ng & M\u1edf b\u00e1n\/B\u00ecnh ch\u1ecdn<\/figcaption><\/figure>\n

                Giai \u0111o\u1ea1n 2: L\u1eadp K\u1ebf Ho\u1ea1ch S\u1ea3n Xu\u1ea5t & V\u1eadn H\u00e0nh (30 Ng\u00e0y tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n)<\/b><\/h2>\n

                \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n “n\u01b0\u1edbc r\u00fat” bi\u1ebfn k\u1ebf ho\u1ea1ch tr\u00ean gi\u1ea5y th\u00e0nh hi\u1ec7n th\u1ef1c.<\/span><\/p>\n

                B\u01b0\u1edbc 6: L\u00ean K\u1ecbch b\u1ea3n (Show-flow) & K\u1ebf ho\u1ea1ch S\u1ea3n xu\u1ea5t (Production)<\/b><\/h3>\n