Miss Earth Vietnam 2023 officially concluded its inaugural journey with many new initiatives, including a strategic partnership with Eventista – the Technology Partner throughout the competition. Leveraging cutting-edge technologies such as Artificial Intelligence and Virtual Assistant Robots, Miss Earth Vietnam and Eventista delivered a seamless and convenient voting experience while maximizing audience interaction.
023 marked the first year that Miss Earth Vietnam was held in the country, aiming to select the outstanding representative to compete at Miss Earth International – one of the six major global beauty pageants. With the theme ‘ME loves TREE,’ the competition provided a fulfilling experience for both contestants and fans through supporting activities, subsidiary awards, and, notably, the continuous integration of advanced technology.
A key innovation this year was Eventista’s participation, providing a comprehensive tech-media ecosystem that offers authentic audience engagement while respecting the voices of the global beauty community.
Eventista – Strategic Technology Partner of Miss Earth Vietnam 2023
Eventista, in partnership with TNA Entertainment, served as the Strategic Technology Partner for Miss Earth Vietnam 2023, providing a comprehensive engagement platform that connected contestants and audiences across multiple touchpoints. Leveraging its technological strengths and ecosystem, Eventista ensured that audience support was always recognized, valued, and accurately reflected.
The platform utilized automated processes and Virtual Assistant technology to deliver a seamless and reliable interactive experience. The Virtual Assistant could automatically score contestants and update rankings in real time, ensuring fairness and transparency for every competition segment. This eliminated human bias, relying solely on objective data and logic.
Together with the organizing committee, Eventista developed the official voting website with an optimized interface, ensuring consistent branding and user experience. The official site, https://missearthvietnam.1vote.vn/
, is not only user-friendly but also strongly aligned with the visual identity of Miss Earth Vietnam 2023.
Beyond its role as Strategic Technology Partner, Eventista also supported Miss Earth Vietnam in all media and communication activities, helping the competition reach a wide audience and encouraging active public participation. Nguyễn Mạnh Toàn, Co-founder & CEO of Eventista, shared: “Although this was the first year Miss Earth Vietnam was held in the country, I am very impressed with the professionalism and meticulous organization by the committee and TNA Entertainment. These are precisely the qualities Eventista strives to deliver to partners, clients, and audiences in every beauty pageant.”
