Miss Earth 2023 officially concluded its remarkable journey in Vietnam, featuring several organizational innovations, including a collaboration with Eventista – the Strategic Technology Partner throughout the competition. Through the official voting portal, beauty fans from around the world were able to support their favorite contestants easily and transparently.
After more than a decade, Vietnam once again hosted the Miss Earth pageant, following the first edition in 2010 in Nha Trang. For this second time, TNA Entertainment served as the official organizing unit, represented by Ms. Trương Ngọc Ánh, Chairwoman of Miss Earth Vietnam 2023. According to Ms. Trương Ngọc Ánh, the competition aims not only to find contestants with beauty and intelligence but also those with a passionate commitment to the environment and the community.
One of the highlights of this year’s competition was the participation of Eventista, bringing its comprehensive media and technology ecosystem to provide a transparent voting platform that respects the voices of the global beauty community.
Eventista – Strategic Technology Partner of Miss Earth 2023
Eventista – Strategic Technology Partner of Miss Earth 2023 in Vietnam
Technology has become an innovative element increasingly integrated into beauty pageants to ensure fairness and encourage active audience participation. The comprehensive voting and interaction platform provided by Eventista contributed to creating a transparent and healthy competitive environment at Miss Earth 2023, benefiting both contestants and a global audience.
Eventista leveraged cutting-edge technologies such as Artificial Intelligence and Virtual Assistant Robots, streamlining every process with reliability and precision. The virtual assistant automated scoring for contestants and continuously updated rankings on a public leaderboard, eliminating human bias and ensuring all evaluations were based on objective data.
In collaboration with TNA Entertainment and Miss Earth 2023, Eventista successfully developed an optimized voting website that maintained consistent visual identity throughout the event. The official site was not only user-friendly but also strongly reflected the brand image envisioned by the organizers.
Homepage of the Official Miss Earth 2023 Voting Website Built by Eventista
Exceptional 150% Revenue Growth Achieved Through “Growth-Hacking” Media Campaign and Localized Payment Strategy
Commenting on this collaboration, Mrs. Trương Ngọc Ánh, Chairwoman of Miss Earth Vietnam and CEO of TNA Entertainment, shared: “We are truly grateful that in its first year hosting a major pageant like Miss Earth in Vietnam, the event received overwhelming support from the audience. In particular, the support from fans through Eventista’s voting platform clearly reflected their engagement and enthusiasm. The transparency and accuracy of Eventista’s voting portal are beyond dispute.”
To enable fans worldwide to easily vote for their country’s representative, Eventista provided over 150 localized payment methods across different countries, in addition to popular options such as Visa and MasterCard. This localization strategy exceeded expectations, resulting in a 50% increase in transaction volume.
Beyond its role as the technology partner, Eventista also supported Miss Earth in executing comprehensive media campaigns, helping the pageant reach a massive global audience and encouraging active fan participation.
The integrated media campaign for Eventista’s voting activities ran across multiple platforms – Facebook, Instagram, TikTok, and official media channels in nearly 100 countries – achieving up to 10,000,000 audience reach and website visits; over 645,000 direct discussions and interactions related to voting categories; and coverage across nearly 100 influential social media pages, including local and national TV channels and celebrity shares.
Results of Eventista’s Integrated Media Campaign for Voting Activities
Eventista at the Miss Earth 2023 Grand Finale
Throughout over a month of Miss Earth 2023 in Vietnam, beauty fans worldwide had the opportunity to engage in a variety of interactive activities designed by Eventista’s comprehensive ecosystem, including fan-participation games and prize-winning contests.
The Eventista voting platform received enthusiastic support and interaction, particularly for the Miss People’s Choice category – one of the most significant awards of the year. Only one contestant with the highest audience votes won this prestigious subsidiary title and earned a direct spot in the Top 20 of the competition. The Miss People’s Choice leaderboard continuously changed since the voting officially opened, reflecting keen attention from fans in various countries supporting their representatives.
Eventista’s Co-founder & CEO, Mr. Nguyễn Mạnh Toàn, attended the Grand Finale stage to present the Miss People’s Choice trophy and sash to the winner, Cindy Inanto, Miss Earth Indonesia, who topped the leaderboard at the moment the voting closed.
Additionally, Ms. Trương Ngọc Ánh, representing the Organizing Committee of Miss Earth 2023 in Vietnam, expressed her gratitude and presented commemorative plaques to sponsors and partners, including Eventista, the Strategic Technology Partner, in recognition of their continuous support throughout the competition.
